Life Time Disrupts Sleep Supplement Market with Launch of LTH Dream: Melatonin-Free Formula Backed by Clinical Research
Life Time (NYSE: LTH) has launched LTH Dream, a melatonin-free sleep support powder, challenging the traditional sleep supplement market. The product features a triple-magnesium complex (300 mg) combined with L-Theanine, Sensoril庐 Ashwagandha, and Phosphatidylserine.
The innovative formula addresses a significant market need, as 1 in 3 adults don't get enough sleep according to CDC data. LTH Dream is available in Mixed Berry and Pi帽a Colada flavors at U.S. Life Time locations and online. The product is NSF Contents and NSF Sport Certified, ensuring purity and potency through third-party testing.
Life Time (NYSE: LTH) ha presentato LTH Dream, una polvere per il supporto del sonno senza melatonina che sfida il mercato tradizionale degli integratori per il sonno. Il prodotto contiene un complesso triplo di magnesio (300 mg) abbinato a L鈥慣heanine, Sensoril庐 Ashwagandha e Fosfatidilserina.
La formula innovativa risponde a un鈥檈sigenza diffusa: secondo i dati del CDC 1 adulto su 3 non dorme a sufficienza. LTH Dream 猫 disponibile nei gusti Mixed Berry e Pi帽a Colada presso le sedi Life Time degli Stati Uniti e online. Il prodotto 猫 certificato NSF Contents e NSF Sport, a garanzia di purezza e potenza tramite test di terze parti.
Life Time (NYSE: LTH) ha lanzado LTH Dream, un polvo para el apoyo del sue帽o sin melatonina que desaf铆a el mercado tradicional de suplementos para dormir. El producto incluye un complejo triple de magnesio (300 mg) combinado con L鈥慣heanine, Sensoril庐 Ashwagandha y Fosfatidilserina.
La f贸rmula innovadora atiende una necesidad importante del mercado: seg煤n datos del CDC, 1 de cada 3 adultos no duerme lo suficiente. LTH Dream est谩 disponible en sabores Mixed Berry y Pi帽a Colada en las ubicaciones de Life Time en EE. UU. y en l铆nea. El producto cuenta con la certificaci贸n NSF Contents y NSF Sport, que garantiza pureza y potencia mediante pruebas de terceros.
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Life Time (NYSE: LTH) a lanc茅 LTH Dream, une poudre d'aide au sommeil sans m茅latonine qui bouscule le march茅 traditionnel des compl茅ments pour le sommeil. Le produit contient un complexe triple de magn茅sium (300 mg) associ茅 脿 la L鈥慣h茅anine, Sensoril庐 Ashwagandha et la Phosphatidyls茅rine.
La formule innovante r茅pond 脿 un besoin important : selon les donn茅es du CDC, 1 adulte sur 3 ne dort pas suffisamment. LTH Dream est disponible aux saveurs Mixed Berry et Pi帽a Colada dans les 茅tablissements Life Time aux 脡tats-Unis et en ligne. Le produit est certifi茅 NSF Contents et NSF Sport, garantissant puret茅 et efficacit茅 gr芒ce 脿 des tests tiers.
Life Time (NYSE: LTH) hat LTH Dream eingef眉hrt, ein melatoninfreies Schlafunterst眉tzungs-Pulver, das den traditionellen Markt f眉r Schlafsupplemente herausfordert. Das Produkt enth盲lt einen dreifachen Magnesiumkomplex (300 mg) in Kombination mit L鈥慣heanin, Sensoril庐 Ashwagandha und Phosphatidylserin.
Die innovative Formel deckt einen gro脽en Bedarf: Laut CDC bekommen 1 von 3 Erwachsenen nicht ausreichend Schlaf. LTH Dream ist in den Geschmacksrichtungen Mixed Berry und Pi帽a Colada in den US-Life Time-Standorten und online erh盲ltlich. Das Produkt ist NSF Contents- und NSF Sport-zertifiziert, was durch Drittpr眉fungen Reinheit und Wirksamkeit sichert.
- Product addresses large market opportunity with CDC reporting 1 in 3 adults having sleep issues
- NSF Contents and NSF Sport Certification validates product quality and safety
- Expands LTH supplement line beyond 50 products, showing continued product innovation
- Differentiated offering in sleep aid market with melatonin-free formula
- Enters highly competitive sleep supplement market with established players
- No clinical trials specific to the LTH Dream formula mentioned
- Limited initial distribution through Life Time locations and online shop only
Insights
Life Time's entry into the sleep supplement market with LTH Dream represents a strategic expansion of their revenue streams in the growing wellness category.
Life Time's launch of LTH Dream positions the company to capitalize on the $13.7 billion sleep aid market, with a differentiated product that addresses consumer concerns about melatonin side effects. By focusing on a melatonin-free formula with three forms of magnesium (Magnesium L-Threonate, Magnesium Taurate, and Magnesium Glycinate), L-Theanine, Ashwagandha, and Phosphatidylserine, Life Time is targeting the growing segment of consumers seeking natural solutions without morning grogginess.
The sleep supplement category represents a logical extension of Life Time's health and wellness ecosystem, creating potential for revenue synergies across their brick-and-mortar fitness centers and expanding product portfolio. With over 50 products already in their supplement line, this launch demonstrates continued execution of their diversification strategy beyond gym memberships into higher-margin consumer products.
Life Time's emphasis on third-party testing and NSF Sport Certification provides a competitive advantage in a category often criticized for quality control issues. This credibility factor is particularly valuable as the FDA increases scrutiny of supplement claims. The dual-channel distribution strategy through physical locations and e-commerce maximizes accessibility while leveraging their established brand trust in the fitness community.
With CDC data showing 1 in 3 adults suffer from insufficient sleep, this product addresses a widespread consumer need while potentially driving incremental revenue through both initial sales and repeat purchases if efficacy claims are validated by consumers. The powder format also commands premium pricing compared to basic pill supplements, potentially enhancing profit margins.
Game changing powder drink available in two flavors delivers restful, restorative sleep naturally
"For millions of people, getting quality sleep without waking up groggy can feel impossible and melatonin can make things even worse," said Paul Kriegler, RD, CPT and Senior Director or Nutrition Product Development at Life Time. "Great sleep supports everything, your muscles, your metabolism, your mood, how clearly you think and more. With LTH Dream, we chose a melatonin-free formula built on clinically studied forms of magnesium and other calming nutrients that work with your body's natural rhythms so you can fall asleep, stay asleep, and wake up feeling refreshed. We think it will be a game changer."
LTH Dream Multi-Mag Sleep Support Powder (Mixed Berry or Pi帽a Colada) is now available at
Why Sleep Quality Matters
According to , 1 in 3 adults don't get enough sleep. Research shows that most adults need at least seven hours per night and that consistently falling short increases the risk of heart disease, metabolic issues and reduced workout performance. Sleep duration and quality are now recognized as an essential foundation for cardiovascular health, making rest a true wellness priority. While melatonin can be effective for circadian rhythm disorders and jet lag, many users report grogginess, vivid dreams or diminished effects over time.
What's Inside LTH Dream 鈥� and Why It Works
- Triple-Magnesium Complex (300 mg) from Matein庐 Magnesium L-Threonate, Magnesium Taurate, and Magnesium Glycinate. Magnesium supports hundreds of biochemical reactions, including muscle relaxation and nervous-system balance. Studies suggest magnesium status is linked to sleep quality, and supplementation may improve subjective sleep outcomes in certain populations.
- L-Theanine: Found naturally in tea leaves, this amino acid has been shown in clinical research to promote relaxation and improve sleep quality.
- Sensoril庐 Ashwagandha: An adaptogen studied for stress reduction and improvements in sleep quality.
- Phosphatidylserine (PS): A phospholipid associated with healthy stress response and emerging evidence for sleep support and cognitive health.
Supplements You Can Trust
All LTH supplements are developed by Life Time's in-house team of dietitians and trainers and are produced with rigorous quality standards and third-party testing to verify purity and potency. LTH Dream is NSF Contents and NSF Sport Certified, tested to confirm what's on the label is in the product and free of banned, performance enhancing substances.
Life Time has upheld this higher bar for over 20 years, starting when Life Time's Founder, Chairman and CEO Bahram Akradi funded independent testing of multivitamins and set a new standard for supplement integrity. Today, the company continues to expand its LTH supplement line of more than 50 highly trusted and effective products, including the recent launches of the (RE)FUEL collagen protein bar and NOURISH daily multivitamin + greens powder. Other products include six different quality-sourced protein powders, pre-workout, essential amino acids, creatine, grass-fed colostrum, multivitamins, fish oil and more.聽
For more information about Life Time and the LTH supplement line, visit or follow Life Time on , , and . LTH is also on and featuring education, experts, and recipes.
You can learn more about sleep by listening to this and .
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 185 athletic country clubs across
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SOURCE Life Time, Inc.
FAQ
What is LTH Dream and how is it different from other sleep supplements?
Where can you buy Life Time's LTH Dream sleep supplement?
What are the key ingredients in Life Time's LTH Dream supplement?
Is Life Time's LTH Dream supplement third-party tested?
Why did Life Time create a melatonin-free sleep supplement?
