Brittany Snow Finds Her Perfect Fit: Introducing Lovesac's Snugg, Always Fits. Forever New.
Lovesac (NASDAQ: LOVE) has launched Snugg鈩�, its first-ever couch and loveseat collection, featuring actress Brittany Snow as the face of the campaign. The new product line includes three sizes (Sofa, Loveseat, and Chair) with prices ranging from $1,450 to $2,550.
The Snugg collection features customizable elements including 3 arm styles, 12 washable cover options, and 2 cushion fill choices. Key features include adaptable sizing, built-in storage, durability, and machine-washable covers, aligning with Lovesac's "Always Fits. Forever New." philosophy.
Lovesac (NASDAQ: LOVE) ha lanciato Snugg鈩�, la sua prima collezione di divani e loveseat, con l'attrice Brittany Snow protagonista della campagna. La nuova linea comprende tre misure (Sofa, Loveseat e Chair) con prezzi che vanno da $1.450 a $2.550.
La collezione Snugg offre elementi personalizzabili come 3 stili di bracciolo, 12 coperture lavabili e 2 tipi di imbottitura. Tra le caratteristiche principali: dimensioni adattabili, spazio di stivaggio integrato, robustezza e coperture lavabili in lavatrice, coerenti con la filosofia "Always Fits. Forever New." di Lovesac.
Lovesac (NASDAQ: LOVE) ha lanzado Snugg鈩�, su primera colecci贸n de sof谩s y loveseats, con la actriz Brittany Snow como imagen de la campa帽a. La nueva l铆nea incluye tres tama帽os (Sofa, Loveseat y Chair) con precios que oscilan entre $1,450 y $2,550.
La colecci贸n Snugg presenta elementos personalizables como 3 estilos de brazos, 12 fundas lavables y 2 opciones de relleno. Sus caracter铆sticas clave incluyen tama帽os adaptables, almacenamiento integrado, durabilidad y fundas lavables a m谩quina, en l铆nea con la filosof铆a de Lovesac "Always Fits. Forever New."
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Snugg 旎爥靺橃潃 3臧�歆� 鞎旊爤鞀ろ姼 鞀ろ儉鞚�, 12臧�歆� 靹疙儊 臧�電ロ暅 旎る矂, 2臧�歆� 炜犾厴 於╈爠鞛� 靹犿儩 霌� 毵烄钉順� 鞖旍唽毳� 鞝滉车頃╇媹雼�. 欤检殧 韸轨鞙茧電� 靷澊歃� 臁办爤 臧�電レ劚, 雮挫灔 靾橂偐, 雮搓惮靹� 氚� 靹疙儊旮� 靷毄 臧�電ロ暅 旎る矂臧� 鞛堨溂氅�, Lovesac鞚� "Always Fits. Forever New." 觳犿暀瓿� 鞚检箻頃╇媹雼�.
Lovesac (NASDAQ: LOVE) a lanc茅 Snugg鈩�, sa premi猫re collection de canap茅s et loveseats, avec l'actrice Brittany Snow comme visage de la campagne. La nouvelle gamme comprend trois tailles (Sofa, Loveseat et Chair) avec des prix allant de 1 450 $ 脿 2 550 $.
La collection Snugg propose des 茅l茅ments personnalisables, notamment 3 styles d'accoudoir, 12 housses lavables et 2 options de garniture. Ses atouts principaux : tailles modulables, rangement int茅gr茅, durabilit茅 et housses lavables en machine, conform茅ment 脿 la philosophie de Lovesac 芦 Always Fits. Forever New. 禄
Lovesac (NASDAQ: LOVE) hat Snugg鈩� auf den Markt gebracht 鈥� seine erste Sofas- und Loveseat-Kollektion 鈥� mit der Schauspielerin Brittany Snow als Gesicht der Kampagne. Die neue Produktlinie umfasst drei Gr枚脽en (Sofa, Loveseat und Chair) zu Preisen von $1.450 bis $2.550.
Die Snugg-Kollektion bietet anpassbare Elemente wie 3 Armlehnenstile, 12 waschbare Bezugsoptionen und 2 Polsterf眉llungen. Zu den Hauptmerkmalen geh枚ren flexible Gr枚脽en, integrierter Stauraum, Strapazierf盲higkeit und maschinenwaschbare Bez眉ge 鈥� ganz im Sinne von Lovesacs Philosophie 鈥濧lways Fits. Forever New.鈥�
- Launch of new product line expanding company's market reach
- Celebrity partnership with Brittany Snow adding brand visibility
- Multiple price points from $1,450 to $2,550 targeting different market segments
- Product features align with existing brand reputation for customization and durability
- Higher price points may limit mass market appeal
- Entry into competitive traditional couch market segment
Insights
Lovesac expands into traditional couch market with premium-priced Snugg line, leveraging celebrity marketing and its core customizable philosophy.
Lovesac (NASDAQ: LOVE) is strategically expanding beyond its signature modular sectionals with the launch of Snugg鈩�, its first traditional couch and loveseat collection. This product expansion represents a calculated move into the conventional sofa market while maintaining the company's differentiated value proposition of customization, durability, and adaptability.
The pricing structure positions Snugg firmly in the premium segment, with the chair starting at
The partnership with actress Brittany Snow indicates a deliberate marketing approach to elevate brand perception and reach new demographic segments. By highlighting customization options (3 sizes, 3 arm styles, 12 cover options), Lovesac is applying its successful modular philosophy to conventional furniture formats.
Most notably, Snugg incorporates hidden storage鈥攁 practical feature that addresses urban living constraints while creating a distinctive selling proposition in the crowded sofa market. The washable covers and durability messaging continue Lovesac's emphasis on furniture as a long-term investment rather than a disposable purchase.
This launch represents a logical product extension that could broaden Lovesac's addressable market by appealing to consumers who prefer traditional couch aesthetics but value the brand's durability and adaptability principles.
The Hunting Wives star brings cultural buzz to Lovesac's groundbreaking debut 鈥� the brand's first-ever couch and loveseat collection 鈥� highlighting Snugg's comfort, versatility, and the joy of a couch with a secret.
In the debut campaign, Snow showcases Snugg as more than just a couch 鈥� it's a design innovation built to last a lifetime. From premium custom comfort and adaptability to built-in storage that doubles as a secret hiding spot, the campaign brings to life Lovesac's ethos of Always Fits. Forever New. From first apartments to forever homes, Snugg is built to look and feel new year after year.
"I've always believed your home should feel like an extension of who you are 鈥� and that includes your couch," said Brittany Snow. "My Snugg is where I curl up, recharge, and yes 鈥� even hide when life gets too busy."
"Brittany captures exactly what we envisioned when creating Snugg," added Shawn Nelson, Lovesac Founder and CEO. "Snugg takes everything we've learned from our best-selling Sactionals and distills it into a sofa and couch line that's approachable, flexible, and true to Lovesac quality. It's a couch that evolves as life does 鈥� proof that you don't have to compromise between comfort, style, and longevity."
The Snugg Difference
- Adaptable: Smart-sized product family that fits through any door and is right sized for any room
- Customizable: Changeable Covers, arms, and mix-and-match layouts
- Durable & Washable: Premium fabrics built to last, with removable, machine-washable Covers
- Smart Storage: Hidden storage designed for essential stow ability (and the best secret hiding spot)
- Snugg Customizations:
- 3 Sizes 鈥撀�Sofa, Loveseat and Chair
- 3 Arm Styles 鈥撀�Swept, Tapered, and Square
- 12 Tailored to Fit, Washable Covers
- 2 Cushion Fill Options -聽Standard or Lovesoft
- Pricing
- Chair 鈥撀�Starts at
$145 0 - Loveseat 鈥� Starts at
$205 0 - Sofa 鈥� Starts at
$255 0
- Chair 鈥撀�Starts at
Snugg marks the next chapter in Lovesac's journey, delivering adaptable design that evolves with life and fits seamlessly into every home. Snugg is available online at and in Lovesac showrooms nationwide beginning September 9, 2025.
About The Lovesac Company
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