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J.P. Morgan Self-Directed Investing named Best Online Brokerage by REAL SIMPLE

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Award from the #1 women's lifestyle magazine at newsstands and on Apple News+

NEW YORK--(BUSINESS WIRE)-- was named Best Online Brokerage in REAL SIMPLE’s 2025 Smart Money Awards. With J.P. Morgan Self-Directed Investing, clients enjoy unlimited commission-free online trades on thousands of stocks, ETFs, mutual funds and treasuries in the Chase Mobile® app and on Chase.com.

REAL SIMPLE is the leading women's lifestyle magazine, both at newsstands and on Apple News+. The Smart Money Awards recognize innovative financial products and services that simplify money management for consumers.

This achievement follows a series of recent , including:

  • Fractional share trading for over 3,000 stocks and ETFs
  • Cutting-edge fixed income experience with comparison tables and customizable filters
  • Expanded investment options, such as margin trading and leveraged, inverse and volatility ETFs
  • Performance and exploration tools for investors to compare their portfolio against major indices and discover new investment ideas

“J.P. Morgan Self-Directed Investing continues to shine in the industry and is a great place for people to get started on growing their money,� said Kristin Lemkau, CEO of J.P. Morgan Wealth Management.

REAL SIMPLE highlights that JPMorganChase clients can seamlessly manage their investments, bank accounts, credit cards, auto loans and mortgages � all within the Chase Mobile® app and on Chase.com. In addition, clients have access to J.P. Morgan’s retirement desk, which connects them with specialists who can walk them through retirement accounts rollovers and answer in-depth questions.

“We are continuously innovating to deliver a top-tier experience for our investors,� said Paul Vienick, Head of Online Investing at J.P. Morgan Wealth Management. “We’re thrilled to see REAL SIMPLE recognize us as a leader in helping people make smart money decisions. Stay tuned. There’s much more to come.�

This recognition adds to J.P. Morgan Self-Directed Investing’s growing list of industry awards, which include ranking #1 in J.D. Power’s Wealth Management Digital Experience Study for both Self-Directed and Full-Service investors. It was also named Best-in-Class for Bank Brokerages and Retirement Accounts by StockBrokers.com.

J.P. Morgan Self-Directed Investing customers can open an account in a few quick steps and invest on-the-go. New customers can when they open and fund an eligible account with qualifying new money. All customers have access to thousands of investments.

For more information about J.P. Morgan Self-Directed Investing, please visit

See the full list of the REAL SIMPLE 2025 Smart Money Awards winners here:

About J.P. Morgan Wealth Management

J.P. Morgan Wealth Management is the U.S. wealth management business of JPMorgan Chase & Co., a leading global financial services firm with assets of $4.6 trillion and operations worldwide. J.P. Morgan Wealth Management has ~5,900 advisors and $1 trillion of assets under supervision. Clients can choose how and where they want to invest. They can do it digitally, remotely or in person by meeting with an advisor in one of our nearly 5,000 Chase branches throughout the U.S., or in one of our offices. For more information, go to and follow on LinkedIn.

REAL SIMPLE's Smart Money Awards winners (Published 12 August 2025) are selected by an independent panel of judges who evaluate the nominations based on innovation and relevance to REAL SIMPLE readers. Fee paid to publisher for licensing use of materials after awards announced. Study conducted in April 2025. For more information, visit:

J.P. Morgan Wealth Management received the highest score in the 2022 U.S. Wealth Management Digital Experience Study and the Self-Directed Investors segment of the J.D. Power 2023 & 2024 studies of customers� overall satisfaction with wealth management websites and mobile apps (Published 11/21/24, data as of 8/23/24). Ratings may not guarantee future success or results. Fee paid to publisher for advertisement materials after ranking announced. Visit for more details.

StockBrokers.com Annual Awards winners (Published 28 January 2025) are selected by StockBrokers.com’s editorial team, who evaluated the nominations based on measurable, data-driven criteria. Companies do not pay a fee to be considered for the awards. Study conducted between September 2024 - November 2024. For more information, visit

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member and . Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

© 2025 JPMorgan Chase & Co.

Media Contact

Jami Tanner

[email protected]

Source: JPMorgan Chase & Co.

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