iQIYI Unlocks New Growth Beyond the Screen, Turning Hit Shows into Theme Parks and Consumer IP Products
iQIYI (NASDAQ:IQ), China's leading online entertainment platform, is successfully expanding beyond streaming content into IP-based experiences and products. The company reported significant growth in its Experience Business during Q2 2025, leveraging its original shows to create trading cards, merchandise, immersive theaters, and theme parks.
The company's trading cards generated over RMB100 million ($14.1M) in GMV in H1 2025, while merchandise collaborations achieved RMB200 million ($28.1M) in GMV. iQIYI operates 50+ immersive theaters across 30 Chinese cities and is developing "iQIYI Land" theme parks in Yangzhou and Kaifeng. This expansion taps into China's IP derivatives market, projected to reach RMB202.5 billion ($28.5B) in 2025, up from RMB99.4 billion in 2020.
iQIYI (NASDAQ:IQ), la principale piattaforma cinese di intrattenimento online, sta con successo ampliando la propria attivit脿 oltre lo streaming, puntando su esperienze e prodotti basati sugli IP. Nel secondo trimestre 2025 la societ脿 ha registrato una forte crescita nel suo Experience Business, sfruttando le sue produzioni originali per creare carte da collezione, merchandise, teatri immersivi e parchi a tema.
Le carte da collezione hanno generato oltre RMB100 milioni (14,1 milioni di dollari) di GMV nel primo semestre 2025, mentre le collaborazioni per il merchandise hanno raggiunto RMB200 milioni (28,1 milioni di dollari) di GMV. iQIYI gestisce oltre 50 teatri immersivi in pi霉 di 30 citt脿 cinesi e sta sviluppando i parchi a tema "iQIYI Land" a Yangzhou e Kaifeng. Questa espansione sfrutta il mercato cinese delle derivazioni IP, che si prevede raggiunger脿 RMB202,5 miliardi (28,5 miliardi di dollari) nel 2025, rispetto ai RMB99,4 miliardi del 2020.
iQIYI (NASDAQ:IQ), la principal plataforma china de entretenimiento en l铆nea, est谩 ampliando con 茅xito su negocio m谩s all谩 del streaming, apostando por experiencias y productos basados en IP. En el segundo trimestre de 2025 la compa帽铆a report贸 un crecimiento notable en su Experience Business, aprovechando sus producciones originales para crear tarjetas coleccionables, merchandising, teatros inmersivos y parques tem谩ticos.
Las tarjetas coleccionables generaron m谩s de RMB100 millones (14,1 M$) en GMV en el primer semestre de 2025, mientras que las colaboraciones de merchandising alcanzaron RMB200 millones (28,1 M$) en GMV. iQIYI opera m谩s de 50 teatros inmersivos en m谩s de 30 ciudades chinas y est谩 desarrollando los parques tem谩ticos "iQIYI Land" en Yangzhou y Kaifeng. Esta expansi贸n aprovecha el mercado chino de derivados de IP, que se proyecta llegar谩 a RMB202,5 mil millones (28,5 mil M$) en 2025, frente a RMB99,4 mil millones en 2020.
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韸鸽爤鞚措敥 旃措摐電� 2025雲� 靸侂皹旮� 霃欖晥 RMB100鞏� 鞚挫儊(1,410毵� 雼煬)鞚� GMV毳� 彀届稖頄堦碃, 靸來拡 順戩梾鞚� RMB200鞏�(2,810毵� 雼煬)鞚� GMV毳� 雼劚頄堨姷雼堧嫟. iQIYI電� 欷戧淡 30鞐� 臧� 霃勳嫓鞐愳劀 50瓿� 鞚挫儊鞚� 氇办瀰順� 攴轨灔鞚� 鞖挫榿頃橁碃 鞛堨溂氅� 鞏戩爛鞖办檧 旃挫澊韼戩棎 "iQIYI Land" 韰岆韺岉伂毳� 臧滊皽 欷戩瀰雼堧嫟. 鞚措煬頃� 頇曥灔鞚� 2025雲� RMB2,025鞏�(285鞏� 雼煬)鞙茧 鞝勲霅橂姅 欷戧淡鞚� IP 韺岇儩靸來拡 鞁滌灔鞚� 瓿惦灥頃橂姅 瓴冹瀰雼堧嫟(2020雲� RMB994鞏� 雽�牍� 歃濌皜).
iQIYI (NASDAQ:IQ), la principale plateforme chinoise de divertissement en ligne, s'茅tend avec succ猫s au-del脿 du streaming vers des exp茅riences et produits bas茅s sur la propri茅t茅 intellectuelle. La soci茅t茅 a annonc茅 une croissance significative de son Experience Business au 2e trimestre 2025, exploitant ses s茅ries originales pour cr茅er cartes 脿 collectionner, produits d茅riv茅s, th茅芒tres immersifs et parcs 脿 th猫me.
Les cartes 脿 collectionner ont g茅n茅r茅 plus de RMB100 millions (14,1 M$) de GMV au premier semestre 2025, tandis que les collaborations merchandising ont atteint RMB200 millions (28,1 M$) de GMV. iQIYI exploite plus de 50 th茅芒tres immersifs dans plus de 30 villes chinoises et d茅veloppe les parcs 脿 th猫me "iQIYI Land" 脿 Yangzhou et Kaifeng. Cette expansion mise sur le march茅 chinois des d茅riv茅s d'IP, qui devrait atteindre RMB202,5 milliards (28,5 Mds $) en 2025, contre RMB99,4 milliards en 2020.
iQIYI (NASDAQ:IQ), Chinas f眉hrende Online-Entertainment-Plattform, erweitert erfolgreich ihr Angebot 眉ber Streaming hinaus in Richtung IP-basierter Erlebnisse und Produkte. Im zweiten Quartal 2025 verzeichnete das Unternehmen ein deutliches Wachstum im Experience Business und nutzt seine Eigenproduktionen, um Sammelkarten, Merchandise, immersive Theater und Freizeitparks zu schaffen.
Die Sammelkarten erzielten im ersten Halbjahr 2025 einen GMV von 眉ber RMB100 Millionen (14,1 Mio. USD), w盲hrend Merchandise-Kooperationen einen GMV von RMB200 Millionen (28,1 Mio. USD) erreichten. iQIYI betreibt mehr als 50 immersive Theater in 眉ber 30 chinesischen St盲dten und entwickelt die Themenparks "iQIYI Land" in Yangzhou und Kaifeng. Diese Expansion nutzt den chinesischen Markt f眉r IP-Derivate, der 2025 voraussichtlich RMB202,5 Milliarden (28,5 Mrd. USD) erreichen wird, gegen眉ber RMB99,4 Milliarden im Jahr 2020.
- Successfully diversified revenue streams beyond streaming with IP-based products and experiences
- Trading cards business generated RMB100 million ($14.1M) in GMV in H1 2025
- Merchandise collaborations achieved RMB200 million ($28.1M) in GMV
- Expanding physical presence with 50+ immersive theaters and new theme parks under construction
- Operating in a rapidly growing IP derivatives market projected to reach RMB202.5 billion ($28.5B) in 2025
- None.
Insights
iQIYI's expansion beyond streaming into IP-based merchandise and theme parks creates significant new revenue streams with proven early success.
iQIYI is executing a classic vertical integration strategy by monetizing its content IP across multiple channels. The company's Experience Business is transforming from a pure streaming platform into a comprehensive entertainment ecosystem with diversified revenue streams.
Their move into physical products shows impressive early traction. The self-operated collectible trading cards generated
The expansion into offline experiences鈥�50+ immersive theaters across 30 cities and the development of "iQIYI Land" theme parks鈥攔epresents a significant competitive moat. By creating physical touchpoints with consumers, iQIYI is building deeper engagement while capturing a larger share of entertainment spending.
This strategy taps into China's rapidly growing IP derivatives market, projected to reach
By leveraging existing IP across multiple revenue channels, iQIYI is maximizing return on its content investments while creating recurring revenue opportunities beyond the subscription model. This diversification reduces reliance on streaming alone and positions them to capture value throughout the entertainment consumption chain.
The company taps into a wide array of听authorized听IPs from dozens of听in-house听content studios,听and听from听partners,听using show elements such as characters and storylines to create听collectible trading cards, extensive merchandise collaborations, immersive听theaters, and innovative theme parks such as "iQIYI Land". Technologies such as proprietary DRM and AI are used to protect content and create more engaging experience for fans.听
iQIYI's strategy leverages
Expanding Fan Favorites into Consumer Products听
iQIYI now manages the entire product lifecycle in-house, from planning to sales. Its听self-operated听collectible trading cards have been a major hit,听generating over
Beyond cards, merchandise for hit shows like听"Mysterious Lotus Casebook"鈥攊ncluding lifestyle products from phone cases to model toys鈥攈as also performed well.听Until now, collaborations have driven a total GMV exceeding RMB200听million (
Bringing Stories to Life with Offline Experiences听
Offline attractions are another key component of iQIYI's strategy. The company currently runs over 50 immersive theaters in about 30 cities across
By bridging the gap between on-screen content and real-world products and experiences, iQIYI aims to create new revenue streams and build deeper,听engaging听long-term connections with its audience.
Contact:
iQIYI Press, [email protected]听
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SOURCE iQIYI Inc.
FAQ
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