SKIPPY庐 Crushin' It Tour Celebrates Student Hustle with Peanut Butter on College Campuses
Hormel Foods' (NYSE:HRL) SKIPPY庐 brand has launched the 'SKIPPY庐 Crushin' It' tour, a four-stop campus initiative celebrating student achievement while addressing food insecurity. The tour will visit major universities including University of Alabama, University of Mississippi, Clemson University, and Georgia Tech between August and September 2025.
The initiative features campus events with student athletes, activities, and giveaways. Notably, SKIPPY庐 will donate 5,000 jars of peanut butter at each campus, totaling 20,000 jars - enough to make over 300,000 sandwiches. The tour also includes a 'Spread the Success' giveaway, where one student per campus will win a monthly supply of peanut butter for their remaining undergraduate years.
Hormel Foods (NYSE:HRL) con il marchio SKIPPY庐 ha lanciato il tour "SKIPPY庐 Crushin' It", un'iniziativa in quattro tappe nei campus che celebra i risultati degli studenti e affronta l'insicurezza alimentare. Il tour toccher脿 importanti universit脿, tra cui University of Alabama, University of Mississippi, Clemson University e Georgia Tech, tra agosto e settembre 2025.
L'iniziativa prevede eventi nei campus con atleti studenti, attivit脿 e omaggi. In particolare, SKIPPY庐 doner脿 5.000 barattoli di burro di arachidi in ciascun campus, per un totale di 20.000 barattoli 鈥� sufficienti per oltre 300.000 sandwich. Il tour include inoltre il giveaway "Spread the Success", in cui uno studente per campus vincer脿 una fornitura mensile di burro di arachidi per il resto degli anni universitari.
Hormel Foods (NYSE:HRL) y su marca SKIPPY庐 han puesto en marcha la gira "SKIPPY庐 Crushin' It", una iniciativa de cuatro paradas en campus que celebra los logros estudiantiles y aborda la inseguridad alimentaria. La gira visitar谩 universidades destacadas como University of Alabama, University of Mississippi, Clemson University y Georgia Tech entre agosto y septiembre de 2025.
La iniciativa incluye eventos en campus con atletas estudiantiles, actividades y obsequios. En particular, SKIPPY庐 donar谩 5.000 frascos de mantequilla de cacahuete en cada campus, sumando 20.000 frascos 鈥� suficientes para preparar m谩s de 300.000 s谩ndwiches. La gira tambi茅n incluye el sorteo "Spread the Success", en el que un estudiante por campus ganar谩 un suministro mensual de mantequilla de cacahuete durante el resto de su carrera universitaria.
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Hormel Foods (NYSE:HRL) et sa marque SKIPPY庐 ont lanc茅 la tourn茅e "SKIPPY庐 Crushin' It", une initiative en quatre 茅tapes sur les campus qui c茅l猫bre les r茅ussites 茅tudiantes tout en luttant contre l'ins茅curit茅 alimentaire. La tourn茅e visitera de grandes universit茅s telles que University of Alabama, University of Mississippi, Clemson University et Georgia Tech entre ao没t et septembre 2025.
L'initiative comprend des 茅v茅nements sur les campus avec des athl猫tes 茅tudiants, des activit茅s et des cadeaux. Notamment, SKIPPY庐 offrira 5 000 pots de beurre de cacahu猫te sur chaque campus, soit un total de 20 000 pots 鈥� suffisamment pour pr茅parer plus de 300 000 sandwichs. La tourn茅e comprend 茅galement un tirage "Spread the Success", o霉 un 茅tudiant par campus remportera un approvisionnement mensuel en beurre de cacahu猫te pour le reste de ses ann茅es de licence.
Hormel Foods (NYSE:HRL)s Marke SKIPPY庐 hat die Tour "SKIPPY庐 Crushin' It" gestartet, eine Campus-Initiative mit vier Stationen, die studentische Leistungen feiert und Ern盲hrungsunsicherheit adressiert. Die Tour macht zwischen August und September 2025 Halt an namhaften Universit盲ten wie University of Alabama, University of Mississippi, Clemson University und Georgia Tech.
Die Initiative umfasst Campus鈥慥eranstaltungen mit studentischen Athleten, Aktivit盲ten und Giveaways. Bemerkenswert ist, dass SKIPPY庐 an jedem Campus 5.000 Gl盲ser Erdnussbutter spenden wird, insgesamt 20.000 Gl盲ser 鈥� genug f眉r 眉ber 300.000 Sandwiches. Die Tour beinhaltet au脽erdem ein "Spread the Success"-Gewinnspiel, bei dem je Campus ein Studierender eine monatliche Lieferung Erdnussbutter f眉r die verbleibenden Studienjahre gewinnt.
- Commitment to addressing campus food insecurity with donation of 20,000 peanut butter jars
- Strategic brand visibility through partnership with prominent college athletes
- Market expansion in key college demographic
- None.
Four-stop tour includes giveaway, fun events and product donations to combat on-campus food insecurity
"The SKIPPY庐 Crushin' It tour is meant to celebrate the grind that goes into a student's journey," said Sam Hovick, brand manager for the SKIPPY庐 brand. "This experience provides the ultimate break between classes, sports or studying, complete with engaging activities, giveaways and satisfying SKIPPY庐 peanut butter snacks."
As part of the tour's mission to fuel student success, the SKIPPY庐 brand will donate 5,000 jars of peanut butter at each stop to campus food shelves, totaling 20,000 jars across all four campuses enough to make over 300,000 peanut butter sandwiches.*
"We're showing up for students," Hovick said. "Food insecurity shouldn't get in the way of education, and this donation is one way we're supporting students as they pursue their degrees with confidence, focus and full stomachs."
Student athletes, the SKIPPY庐 brand team and the EventLink Group will make four on-campus visits between August and September:
- Aug. 19: University of
Alabama with Jamarion Miller, junior running back. - Aug. 22: University of
Mississippi with Cayden Lee, junior wide receiver and Caleb Odom, sophomore wide receiver. - Aug. 27: Clemson University with Sammy Brown, sophomore linebacker, TJ Moore, sophomore wide receiver and Antonio Williams, junior wide receiver.
- Sept. 13: Georgia Tech vs. Clemson football game
At each stop, students can unwind with joyful activities, photo-friendly moments, free swag and tasty SKIPPY庐 peanut butter snacks.
"I'm so excited to partner with the SKIPPY庐听brand for the SKIPPY庐听Crushin' It tour 鈥� we go together like PB and JAM," said Jamarion "Jam" Miller, junior running back for the Alabama Crimson Tide. "It's the perfect way to kick off the school year, and what the brand is doing to support students and fight food insecurity on campus is inspiring."
One lucky student at each campus will be rewarded for their hustle with the Spread the Success SKIPPY庐 Peanut Butter giveaway, which awards the winner a monthly supply of peanut butter for the remainder of their undergrad years.
*Using the National Peanut Board's calculation of 1 oz. of peanut butter = 1 peanut butter sandwich |
About the SKIPPY庐 Brand
At its core, the SKIPPY庐听peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America's favorite peanut butters. SKIPPY庐听peanut butter, which was acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY庐 products, visit .
About Hormel Foods 鈥� Inspired People. Inspired Food.鈩�
Hormel Foods Corporation, based in
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FAQ
How many jars of peanut butter will SKIPPY donate during its 2025 Crushin' It campus tour?
Which universities will the SKIPPY Crushin' It tour visit in 2025?
What is the Spread the Success SKIPPY Peanut Butter giveaway?
Which student athletes are participating in SKIPPY's 2025 campus tour?
