COLUMBUS庐 Craft Meats Expands Deli Portfolio with First Standalone Pepperoni Product
Hormel Foods (NYSE:HRL) has announced that its COLUMBUS庐 Craft Meats brand is launching its first standalone pepperoni deli product, COLUMBUS庐 Uncured Pepperoni. The launch comes as the deli pepperoni category shows strong growth with $108 million in retail sales and a 5.5% year-over-year increase.
The new product is crafted with whole cuts of hand-trimmed pork and seasoned with cracked fennel and paprika, featuring a bold, spicy, and smoky flavor profile. The uncured pepperoni is slow-aged, contains no added nitrates or nitrites (except those naturally occurring in celery juice powder and sea salt), and is gluten-free with no MSG or trans fats.
The product is being launched at select retailers nationwide with a suggested retail price of $5.69 for a 4-ounce tray. According to market research, nearly 70% of consumers are seeking new flavors and sizes in deli pepperoni, indicating strong market potential for this product launch.
Hormel Foods (NYSE:HRL) ha annunciato che il suo marchio COLUMBUS庐 Craft Meats lancer脿 il suo primo prodotto di salumeria a base di pepperoni, il COLUMBUS庐 Uncured Pepperoni. Il lancio avviene in un momento di forte crescita per la categoria del pepperoni da salumeria, con 108 milioni di dollari di vendite al dettaglio e un aumento del 5,5% rispetto all'anno precedente.
Il nuovo prodotto 猫 realizzato con tagli interi di maiale rifilati a mano e speziato con finocchio in grani e paprika, offrendo un profilo di sapore deciso, piccante e affumicato. Il pepperoni non trattato 猫 stagionato lentamente, non contiene nitrati o nitriti aggiunti (eccetto quelli naturalmente presenti nel succo di sedano in polvere e nel sale marino), ed 猫 privo di glutine, MSG e grassi trans.
Il prodotto sar脿 disponibile presso selezionati rivenditori a livello nazionale con un prezzo consigliato al dettaglio di 5,69 dollari per una confezione da 4 once. Secondo le ricerche di mercato, quasi il 70% dei consumatori cerca nuovi sapori e formati nel pepperoni da salumeria, indicando un forte potenziale di mercato per questo lancio.
Hormel Foods (NYSE:HRL) ha anunciado que su marca COLUMBUS庐 Craft Meats lanzar谩 su primer producto de pepperoni de charcuter铆a independiente, el COLUMBUS庐 Uncured Pepperoni. El lanzamiento se produce en un momento en que la categor铆a de pepperoni de charcuter铆a muestra un fuerte crecimiento con 108 millones de d贸lares en ventas minoristas y un aumento interanual del 5,5%.
El nuevo producto est谩 elaborado con cortes enteros de cerdo recortados a mano y sazonado con hinojo triturado y piment贸n, presentando un perfil de sabor audaz, picante y ahumado. El pepperoni sin curar se envejece lentamente, no contiene nitratos ni nitritos a帽adidos (excepto los que se encuentran de forma natural en el polvo de jugo de apio y la sal marina), y es libre de gluten, sin MSG ni grasas trans.
El producto se lanzar谩 en minoristas seleccionados a nivel nacional con un precio minorista sugerido de 5,69 d贸lares por una bandeja de 4 onzas. Seg煤n investigaciones de mercado, casi el 70% de los consumidores buscan nuevos sabores y tama帽os en el pepperoni de charcuter铆a, lo que indica un fuerte potencial de mercado para este lanzamiento.
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Hormel Foods (NYSE:HRL) a annonc茅 que sa marque COLUMBUS庐 Craft Meats lance son premier produit de pepperoni en charcuterie autonome, le COLUMBUS庐 Uncured Pepperoni. Ce lancement intervient alors que la cat茅gorie du pepperoni en charcuterie affiche une forte croissance avec 108 millions de dollars de ventes au d茅tail et une augmentation annuelle de 5,5 %.
Le nouveau produit est 茅labor茅 脿 partir de morceaux entiers de porc soigneusement d茅coup茅s 脿 la main et assaisonn茅 de fenouil concass茅 et de paprika, offrant un profil de saveur audacieux, 茅pic茅 et fum茅. Ce pepperoni non trait茅 est affin茅 lentement, ne contient pas de nitrates ou nitrites ajout茅s (sauf ceux naturellement pr茅sents dans la poudre de jus de c茅leri et le sel marin), et est sans gluten, sans MSG ni gras trans.
Le produit sera lanc茅 chez certains d茅taillants 脿 l'茅chelle nationale avec un prix de vente conseill茅 de 5,69 $ pour un plateau de 4 onces. Selon les 茅tudes de march茅, pr猫s de 70 % des consommateurs recherchent de nouvelles saveurs et tailles dans le pepperoni en charcuterie, ce qui indique un fort potentiel de march茅 pour ce lancement.
Hormel Foods (NYSE:HRL) hat angek眉ndigt, dass seine Marke COLUMBUS庐 Craft Meats ihr erstes eigenst盲ndiges Pepperoni-Delikatessenprodukt, COLUMBUS庐 Uncured Pepperoni, auf den Markt bringt. Der Launch erfolgt, w盲hrend die Kategorie der Delikatessen-Pepperoni mit 108 Millionen US-Dollar Einzelhandelsumsatz und einem Wachstum von 5,5 % gegen眉ber dem Vorjahr stark w盲chst.
Das neue Produkt wird aus ganzen, handgeschnittenen Schweinefleischst眉cken hergestellt und mit zersto脽enem Fenchel und Paprika gew眉rzt, was ein kr盲ftiges, w眉rziges und rauchiges Geschmacksprofil bietet. Das ungep枚kelte Pepperoni wird langsam gereift, enth盲lt keine zugesetzten Nitrate oder Nitrite (au脽er den nat眉rlich in Selleriesaftpulver und Meersalz vorkommenden) und ist glutenfrei sowie frei von MSG und Transfetten.
Das Produkt wird bei ausgew盲hlten Einzelh盲ndlern landesweit mit einem empfohlenen Verkaufspreis von 5,69 US-Dollar f眉r eine 4-Unzen-Schale eingef眉hrt. Marktforschung zeigt, dass fast 70 % der Verbraucher nach neuen Geschmacksrichtungen und Gr枚脽en bei Delikatessen-Pepperoni suchen, was ein starkes Marktpotenzial f眉r diesen Produktlaunch signalisiert.
- Deli pepperoni category shows strong growth with $108 million in retail sales and 5.5% YOY increase
- Market research indicates high consumer demand with 70% seeking new flavors and sizes
- Wide retail distribution secured across major national chains
- Premium positioning with quality ingredients and traditional preparation methods
- None.
Insights
Hormel's COLUMBUS brand launches premium uncured pepperoni into $108M growing deli category, expanding beyond traditional pizza usage.
The launch of COLUMBUS庐 Uncured Pepperoni represents Hormel's strategic move to capitalize on the growing deli pepperoni category, which has reached
What makes this launch particularly notable is the product positioning. Rather than competing in the crowded pizza topping space, Hormel is targeting versatile usage occasions including sandwiches, school lunches, and snacking. This positions the product for higher margins and potentially stronger consumer loyalty than commodity pepperoni.
The premium attributes - hand-trimmed pork, traditional slow-aging process, and clean label features (no added nitrates/nitrites, gluten-free, no MSG) - should command the
For Hormel, this represents an incremental growth opportunity that leverages the company's strengths in protein processing while expanding its premium deli offerings. The COLUMBUS brand continues to serve as Hormel's vehicle for capturing premium-seeking consumers in the deli section, where margins typically exceed those of commodity meat products.
New uncured pepperoni developed in response to consumer demand for premium, versatile deli meats
"The deli pepperoni category has seen significant growth, with
With a medium diameter and a slice thickness that balances flavor and texture, this pepperoni is ideal for a variety of uses beyond pizza. It contains no added nitrates or nitrites, except those naturally occurring in celery juice powder and sea salt. It is gluten-free and contains no MSG or trans fats.
"We saw an opportunity to deliver a pepperoni that fits seamlessly into everyday eating occasions, from sandwiches to school lunches, or just to snack on," said Evan Inada, charcuterie director for the
*Toluna, Sliced Pepperoni Custom Research, September 2024
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