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Victory+ Teams Up with Gray Media to Bring Dallas Stars NHL Games to Outer Markets

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Victory+ and Gray Media (NYSE: GTN) have announced a partnership to simulcast 17 Dallas Stars NHL games across 15 television markets in Texas, Arkansas, and Louisiana during the 2025-26 season. The agreement will bring free, over-the-air hockey content to viewers in outer markets beyond Texas metropolitan areas.

The partnership covers 8 markets in Texas, including Amarillo, Lubbock, and Wichita Falls, 1 market in Arkansas (Jonesboro), and 6 markets in Louisiana, including New Orleans and Shreveport. The broadcast package will include both regular-season and pre-season matchups, with the specific game schedule to be announced later.

Victory+ e Gray Media (NYSE: GTN) hanno annunciato una partnership per trasmettere in simulcast 17 partite dei Dallas Stars (NHL) in 15 mercati televisivi del Texas, dell'Arkansas e della Louisiana nella stagione 2025-26. L'accordo porterà contenuti hockeistici gratuiti e in chiaro agli spettatori dei mercati esterni, oltre le aree metropolitane del Texas.

La partnership riguarda 8 mercati in Texas, tra cui Amarillo, Lubbock e Wichita Falls, 1 mercato in Arkansas (Jonesboro) e 6 mercati in Louisiana, tra cui New Orleans e Shreveport. Il pacchetto di trasmissione includerà partite di regular season e di pre-season; il calendario dettagliato delle gare sarà comunicato successivamente.

Victory+ y Gray Media (NYSE: GTN) anunciaron una alianza para retransmitir en simulcast 17 partidos de los Dallas Stars de la NHL en 15 mercados televisivos de Texas, Arkansas y Luisiana durante la temporada 2025-26. El acuerdo llevará contenido de hockey gratuito y en abierto a espectadores de mercados periféricos fuera de las áreas metropolitanas de Texas.

La asociación cubre 8 mercados en Texas, incluidos Amarillo, Lubbock y Wichita Falls, 1 mercado en Arkansas (Jonesboro) y 6 mercados en Luisiana, entre ellos Nueva Orleans y Shreveport. El paquete de transmisiones incluirá partidos de temporada regular y de pretemporada; el calendario específico se anunciará más adelante.

Victory+와 Gray Media (NYSE: GTN)� 2025-26 시즌 동안 텍사�, 아칸�, 루이지애나� 15� 방송 시장에서 댈러� 스타� NHL 경기 17경기� 동시 중계하기� 제휴� 발표했습니다. 이번 협약은 텍사� 대도시� 밖의 외곽 시장 시청자들에게 무료 지상파(hands-free) 형태� 하키 중계 콘텐츠를 제공합니�.

제휴 대상에� Amarillo, Lubbock, Wichita Falls� 포함� 텍사� � 8� 시장, 아칸소의 1� 시장(Jonesboro), 뉴올리언스와 슈리브포트를 포함� 루이지애나� 6� 시장� 포함됩니�. 방송 패키지에는 정규시즌� 프리시즌 경기 모두가 포함되며, 구체적인 경기 일정은 추후 발표됩니�.

Victory+ et Gray Media (NYSE: GTN) ont annoncé un partenariat pour diffuser en simulcast 17 matchs des Dallas Stars (NHL) dans 15 marchés télévisés du Texas, de l'Arkansas et de la Louisiane pendant la saison 2025-26. Cet accord apportera du contenu de hockey gratuit et en clair aux téléspectateurs des marchés périphériques, au-delà des zones métropolitaines du Texas.

Le partenariat couvre 8 marchés au Texas, dont Amarillo, Lubbock et Wichita Falls, 1 marché en Arkansas (Jonesboro) et 6 marchés en Louisiane, notamment La Nouvelle-Orléans et Shreveport. Le bouquet de diffusion comprendra des matchs de saison régulière et de pré-saison ; le calendrier précis des rencontres sera communiqué ultérieurement.

Victory+ und Gray Media (NYSE: GTN) haben eine Partnerschaft angekündigt, um in der Saison 2025�26 17 Dallas Stars NHL-Spiele in 15 Fernsehregionen in Texas, Arkansas und Louisiana simultan auszustrahlen. Die Vereinbarung bringt kostenlose, frei empfangbare Eishockey-Inhalte in Randgebiete außerhalb der texanischen Metropolregionen.

Die Partnerschaft umfasst 8 Märkte in Texas, darunter Amarillo, Lubbock und Wichita Falls, 1 Markt in Arkansas (Jonesboro) sowie 6 Märkte in Louisiana, darunter New Orleans und Shreveport. Das Übertragungspaket beinhaltet sowohl Regular-Season- als auch Pre-Season-Spiele; der genaue Spielplan wird später bekanntgegeben.

Positive
  • Expansion of Dallas Stars games reach to 15 new television markets
  • Free over-the-air access for viewers in outer markets
  • Additional distribution channel through Gray Media's extensive network reaching 37% of US television households
Negative
  • None.

Insights

Gray Media expands sports content with Victory+ NHL deal, strengthening regional presence across 15 markets in three states.

Gray Media's new partnership with Victory+ to simulcast 17 Dallas Stars NHL games represents a strategic expansion of the company's sports broadcasting portfolio. The deal will bring NHL content to 15 television markets across Texas, Arkansas, and Louisiana, enhancing Gray's regional programming mix in these territories.

This agreement builds upon Gray's existing sports broadcasting operations, which already include NBA, WNBA, and MLB content. By adding NHL games, Gray is diversifying its sports offerings and creating a more comprehensive portfolio that can appeal to a broader audience base. The over-the-air availability makes this content particularly valuable, as it reaches viewers without requiring paid subscriptions.

From a business perspective, this partnership aligns with Gray Media's position as the nation's largest owner of top-rated local television stations, reaching approximately 37 percent of US television households. The company holds the #1 rated station in 78 markets and the #1 or #2 rated station in 99 markets. This Dallas Stars deal strengthens Gray's content offerings in smaller markets like Amarillo, Lubbock, and various Louisiana cities where they already have established audience reach.

While modest in scale compared to major sports rights deals, this agreement represents Gray's continued investment in live sports content, which remains one of the most reliable drivers of viewership in an increasingly fragmented media landscape. The partnership also demonstrates Gray's ability to secure regional sports programming that adds value to its existing broadcast infrastructure without requiring significant capital investment.

17 Over-the-Air Television Games Will Expand Access and Give Fans More Ways to Watch

DALLAS and ATLANTA, Aug. 28, 2025 (GLOBE NEWSWIRE) -- � Victory+� and Gray Media are partnering to simulcast 17 Dallas Stars NHL games for fans in 15 television markets across Texas, Arkansas, and Louisiana, providing more options to access the team’s action in key outer markets. This new package ensures that passionate hockey fans outside of Texas major metropolitan areas have additional opportunities to watch the Stars during the 2025-26 season.

The broadcasts will serve the following Gray television markets:

Texas:Amarillo, Lubbock, Wichita Falls, Sherman-Ada, Tyler-Longview, Waco-Bryan-College Station, Odessa, Laredo
Arkansas:Jonesboro
Louisiana:Alexandria, Baton Rouge, Lake Charles, Monroe, New Orleans, Shreveport

These 17 games will include a mix of regular-season and pre-season matchups, bringing high-quality hockey content to fans. The game schedule will be announced at a later date. This effort builds on the Victory+ commitment to expanding access to premium sports content.

“Our commitment to reducing barriers and reaching more fans in communities is at the core of our work and this deal with Gray Media allows us to further that commitment,� said Neil Gruninger, President & CEO of APMC, parent company of Victory+. “These additional games give fans more ways to follow the Stars and be part of the excitement this season.�

“We are excited to partner with Victory+ to bring these games free, over-the-air to fans across Texas, Arkansas, and Louisiana,� said Collin Gaston, Senior Managing Vice President for Gray Media. “These stations have been bringing fans live NBA, WNBA, and MLB action, and we know viewers will love also having the NHL’s Stars.�

This new agreement will ensure fans can watch games on Victory+ and beyond while reinforcing its mission to make Dallas Stars games accessible to as many fans as possible, offering convenient viewing options across Texas, Arkansas, and Louisiana.

ABOUT APMC and Victory+

A Parent Media Co. Inc. (APMC) is a media and technology company focused on providing innovative solutions to consumers and brands. APMC is a leader in Safe Streaming� delivering an end-to-end solution to brands and platforms with an emphasis on unlocking incremental revenue. Utilizing proprietary streaming and monetization technologies, APMC reaches millions of homes globally through its products including Kidoodle.TV®, Dude Perfect Streaming Service, Glitch+�, Victory+� and Safe Exchange�. Victory+ a groundbreaking FREE end-to-end, direct to consumer, sports streaming service made for fans, by fans. Featuring free regional broadcasts of various sports teams including the Dallas Stars, Anaheim Ducks, and Texas Rangers. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content. Visit and to learn more.

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Media Contact:[email protected]

About Gray Media

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit .

Contact:

Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333

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FAQ

How many Dallas Stars games will Victory+ and Gray Media broadcast in the 2025-26 season?

Victory+ and Gray Media will broadcast 17 Dallas Stars games, including a mix of regular-season and pre-season matchups.

Which markets will receive the Dallas Stars broadcasts through Gray Media?

The broadcasts will reach 15 markets across three states: 8 markets in Texas (including Amarillo, Lubbock, Wichita Falls), 1 market in Arkansas (Jonesboro), and 6 markets in Louisiana (including New Orleans and Shreveport).

Is the Victory+ and Gray Media (NYSE: GTN) partnership for Dallas Stars games free to watch?

Yes, the games will be available free over-the-air to viewers in the designated market areas through Gray Media's television stations.

When will the Dallas Stars game schedule for the Victory+ and Gray Media broadcasts be announced?

The specific schedule for the 17 games will be announced at a later date.
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