eGain Appoints Marketing Veteran John Copeland as Vice President of Marketing
eGain (NASDAQ:EGAN) has appointed John Copeland as Vice President of Marketing, bringing extensive experience from leading tech companies. Copeland joins from ServiceNow, where he led Global Marketing Analytics and Insights, and previously held senior positions at Adobe as VP and GM in the Digital Strategy Group.
His background includes leadership roles at eBay and consulting positions at McKinsey, Accenture, and Prophet. At ServiceNow, Copeland focused on optimizing global marketing activities and implementing Generative AI use cases. The appointment aims to accelerate eGain's growth in the AI CX automation market through data-driven marketing strategies.
eGain (NASDAQ:EGAN) ha nominato John Copeland Vice President of Marketing, portando con s茅 una vasta esperienza maturata in importanti aziende tecnologiche. Copeland arriva da ServiceNow, dove ha guidato il team di Global Marketing Analytics and Insights, e in precedenza ha ricoperto ruoli dirigenziali in Adobe come VP e GM del Digital Strategy Group.
Il suo percorso comprende posizioni di leadership in eBay e incarichi consulenziali presso McKinsey, Accenture e Prophet. In ServiceNow, Copeland si 猫 concentrato sull'ottimizzazione delle attivit脿 di marketing globale e sull'implementazione di casi d'uso di Generative AI. L'incarico punta ad accelerare la crescita di eGain nel mercato dell'automazione CX basata sull'AI attraverso strategie di marketing guidate dai dati.
eGain (NASDAQ:EGAN) ha nombrado a John Copeland como Vicepresidente de Marketing, aportando una amplia experiencia procedente de grandes empresas tecnol贸gicas. Copeland llega desde ServiceNow, donde lider贸 Global Marketing Analytics and Insights, y antes ocup贸 cargos ejecutivos en Adobe como VP y GM del Digital Strategy Group.
Su trayectoria incluye puestos de liderazgo en eBay y roles de consultor铆a en McKinsey, Accenture y Prophet. En ServiceNow, Copeland se centr贸 en optimizar las actividades de marketing global y en poner en marcha casos de uso de Generative AI. Su nombramiento tiene como objetivo acelerar el crecimiento de eGain en el mercado de automatizaci贸n de CX con IA mediante estrategias de marketing basadas en datos.
eGain (NASDAQ:EGAN)电� John Copeland鞚� 毵堨紑韺� 攵�靷灔(Vice President of Marketing)鞙茧 鞛勲獏頄堨姷雼堧嫟. 攴傅鐢 欤检殧 旮办垹 旮办梾鞐愳劀 鞂撿潃 頀嶋秬頃� 瓴巾棙鞚� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. Copeland电� ServiceNow鞐愳劀 Global Marketing Analytics and Insights毳� 鞚措亴鞐堦碃, 鞚挫爠鞐惖鐢 Adobe鞐愳劀 Digital Strategy Group鞚� VP 瓴� GM鞙茧 鞛頄堨姷雼堧嫟.
霕愴暅 攴胳潣 瓴诫牓鞐惖鐢 eBay鞐愳劀鞚� 毽崝鞁� 鞐暊瓿� McKinsey, Accenture, Prophet鞐愳劀鞚� 旎劋韺� 鞐呺臧� 韽暔霅╇媹雼�. ServiceNow鞐愳劀电� 旮�搿滊矊 毵堨紑韺� 頇滊彊鞚� 斓滌爜頇旐晿瓿� Generative AI 頇滌毄 靷毳� 甑槃頃樀鐢 雿� 欤茧牓頄堨姷雼堧嫟. 鞚措矆 鞛勲獏鞚� 雿办澊韯� 旮半皹 毵堨紑韺� 鞝勲灥鞚� 韱淀暣 AI 旮半皹 CX 鞛愲彊頇� 鞁滌灔鞐愳劀 eGain鞚� 靹膘灔鞚� 臧�靻嶍檾頃橂牑电� 氇╈爜鞚� 臧�歆�瓿� 鞛堨姷雼堧嫟.
eGain (NASDAQ:EGAN) a nomm茅 John Copeland Vice President of Marketing, apportant une solide exp茅rience acquise au sein de grandes entreprises technologiques. Copeland rejoint ServiceNow, o霉 il dirigeait Global Marketing Analytics and Insights, et avait auparavant occup茅 des postes de direction chez Adobe en tant que VP et GM du Digital Strategy Group.
Parmi ses exp茅riences figurent des fonctions de leadership chez eBay et des missions de conseil chez McKinsey, Accenture et Prophet. Chez ServiceNow, Copeland s'est focalis茅 sur l'optimisation des activit茅s marketing mondiales et la mise en 艙uvre de cas d'usage de Generative AI. Cette nomination vise 脿 acc茅l茅rer la croissance d'eGain sur le march茅 de l'automatisation CX par l'IA gr芒ce 脿 des strat茅gies marketing fond茅es sur les donn茅es.
eGain (NASDAQ:EGAN) hat John Copeland zum Vice President of Marketing berufen und damit umfangreiche Erfahrungen aus f眉hrenden Technologieunternehmen gewonnen. Copeland kommt von ServiceNow, wo er Global Marketing Analytics and Insights leitete, und war zuvor als VP und GM der Digital Strategy Group bei Adobe 迟盲迟颈驳.
Seine Laufbahn umfasst F眉hrungspositionen bei eBay sowie Beratungsmandate bei McKinsey, Accenture und Prophet. Bei ServiceNow lag sein Fokus auf der Optimierung globaler Marketingaktivit盲ten und der Umsetzung von Generative-AI-Anwendungsf盲llen. Die Berufung soll eGains Wachstum im Bereich AI-gesteuerte CX-Automation durch datengest眉tzte Marketingstrategien beschleunigen.
- Appointment of highly experienced executive with proven track record at major tech companies (ServiceNow, Adobe, eBay)
- Strategic expertise in marketing analytics and Generative AI implementation
- Strong background in digital transformation and enterprise customer solutions
- None.
Seasoned executive brings years of experience driving growth through data-driven marketing strategies at Adobe, ServiceNow, eBay, and McKinsey
SUNNYVALE, Calif., Sept. 09, 2025 (GLOBE NEWSWIRE) -- eGain Corporation, a leading provider of AI CX automation powered by Trusted Knowledge鈩�, today announced the appointment of John Copeland as Vice President of Marketing. Copeland brings extensive experience in marketing analytics, digital transformation, and go-to-market strategy from his leadership roles at some of the world's most innovative technology companies.
"John's unique combination of strategic vision and analytical expertise makes him the ideal leader to drive eGain's marketing transformation," said Ashu Roy, CEO of eGain. "His proven track record of optimizing marketing to drive customer acquisition at scale will be instrumental as we accelerate our growth in the AI CX automation market."
Copeland joins eGain from ServiceNow, where he served as Leader of Global Marketing Analytics and Insights, helping optimize the company's global marketing activities through the development and scaling of key marketing metrics. In this role, he partnered across Sales, Customer, Product, and Finance teams to drive enterprise-wide alignment on business performance and led teams to activate Generative AI use cases across customer-facing marketing touchpoints.
Prior to ServiceNow, Copeland spent nearly seven years at Adobe in progressively senior roles, culminating as Vice President and GM in the Digital Strategy Group. There, he led teams focused on helping enterprise customers transform their digital capabilities while building Adobe's thought leadership on digital transformation across industry verticals. Earlier at Adobe, he served as Vice President of Marketing and Customer Insights, where he led teams of analysts, data scientists, engineers, and market researchers to optimize marketing investments across Adobe's Digital Media and Digital Experience businesses.
Copeland's experience also includes serving as Global Leader of Customer Analytics and Insights at ebay, where he led a team to transform the company into a more customer-centric business. His consulting background also includes senior roles at McKinsey & Company, Accenture, and Prophet.
"I'm excited to join eGain at such a pivotal moment in the company's evolution," said Copeland. "The convergence of AI and enterprise knowledge presents tremendous opportunities, and eGain's innovative solutions are perfectly positioned to help companies transform experiences through consumable, trusted answers. I look forward to leveraging data-driven insights to accelerate our growth and market leadership."
About eGain: eGain helps businesses improve experience and reduce cost by delivering AI CX automation powered by Trusted Knowledge鈩� and consumable answers. For more information, visit .
eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Corporation in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies
Media Contact: eGain Media Relations; [email protected]
FAQ
Who is the new VP of Marketing at eGain (NASDAQ:EGAN)?
What is John Copeland's previous work experience before joining eGain?
What will be John Copeland's main responsibilities at eGain?
Why did eGain choose John Copeland for the VP of Marketing position?
