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eBay Puts Circular Fashion on Runways Around the World

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eBay (NASDAQ:EBAY) has announced the expansion of its eBay Endless Runway initiative, partnering with over a dozen leading fashion designers across New York, London, Milan, and Paris fashion weeks. Notable brands like Moschino, Eckhaus Latta, and Ottolinger will incorporate pre-loved fashion pieces into their S/S2026 runway shows.

The initiative demonstrates eBay's commitment to circular fashion, with the pre-loved and resale apparel market reaching $256 billion in 2025 and projected to grow to $356 billion by 2029. eBay will host live, shoppable runway shows in New York (September 10) and London (September 18), with proceeds benefiting the CFDA Foundation and BFC Foundation respectively.

eBay (NASDAQ:EBAY) ha annunciato l'ampliamento dell'iniziativa eBay Endless Runway, collaborando con oltre una dozzina di importanti stilisti durante le fashion week di New York, Londra, Milano e Parigi. Marchi di rilievo come Moschino, Eckhaus Latta e Ottolinger inseriranno capi pre-loved nelle loro sfilate S/S2026.

L'iniziativa conferma l'impegno di eBay per la moda circolare: il mercato dell'abbigliamento pre-loved e resale ha raggiunto i $256 miliardi nel 2025 e si prevede che arrivi a $356 miliardi entro il 2029. eBay trasmetter脿 sfilate live e acquistabili a New York (10 settembre) e Londra (18 settembre), con i proventi devoluti rispettivamente alla CFDA Foundation e alla BFC Foundation.

eBay (NASDAQ:EBAY) ha anunciado la expansi贸n de su iniciativa eBay Endless Runway, ali谩ndose con m谩s de una docena de destacados dise帽adores en las semanas de la moda de Nueva York, Londres, Mil谩n y Par铆s. Marcas notables como Moschino, Eckhaus Latta y Ottolinger incorporar谩n prendas pre-loved en sus desfiles S/S2026.

La iniciativa evidencia el compromiso de eBay con la moda circular: el mercado de ropa pre-loved y de reventa alcanz贸 los $256 mil millones en 2025 y se espera que crezca hasta $356 mil millones para 2029. eBay emitir谩 desfiles en vivo y comprables en Nueva York (10 de septiembre) y Londres (18 de septiembre), cuyos ingresos beneficiar谩n a la CFDA Foundation y a la BFC Foundation, respectivamente.

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eBay (NASDAQ:EBAY) a annonc茅 l'extension de son initiative eBay Endless Runway, en partenariat avec plus d'une douzaine de cr茅ateurs de mode de premier plan lors des fashion weeks de New York, Londres, Milan et Paris. Des marques remarquables comme Moschino, Eckhaus Latta et Ottolinger int茅greront des pi猫ces pre-loved dans leurs d茅fil茅s S/S2026.

Cette initiative illustre l'engagement d'eBay en faveur de la mode circulaire : le march茅 des v锚tements pre-loved et de la revente a atteint 256 milliards de dollars en 2025 et devrait cro卯tre pour atteindre 356 milliards de dollars d'ici 2029. eBay proposera des d茅fil茅s diffus茅s en direct et achetables 脿 New York (10 septembre) et 脿 Londres (18 septembre), dont les recettes seront revers茅es respectivement 脿 la CFDA Foundation et 脿 la BFC Foundation.

eBay (NASDAQ:EBAY) hat die Erweiterung seiner Initiative eBay Endless Runway angek眉ndigt und kooperiert dazu mit mehr als einem Dutzend f眉hrender Modedesigner w盲hrend der Fashion Weeks in New York, London, Mailand und Paris. Namhafte Marken wie Moschino, Eckhaus Latta und Ottolinger werden Pre鈥慙oved鈥慡t眉cke in ihre S/S2026鈥慡hows integrieren.

Die Initiative unterstreicht eBays Engagement f眉r zirkul盲re Mode: Der Markt f眉r Pre鈥慙oved鈥� und Second鈥慔and鈥態ekleidung erreichte 256 Mrd. USD im Jahr 2025 und soll bis 2029 auf 356 Mrd. USD anwachsen. eBay wird in New York (10. September) und London (18. September) live, shoppable Runway鈥慡hows ausrichten; die Erl枚se kommen jeweils der CFDA Foundation und der BFC Foundation zugute.

Positive
  • Partnership with major fashion councils including CFDA, BFC, and FMC strengthens eBay's position in luxury fashion
  • Strategic positioning in the growing pre-loved market worth $256 billion with projected growth to $356 billion by 2029
  • Revenue generation potential through live, shoppable runway shows on eBay Live and Instagram
Negative
  • None.

Moschino, Eckhaus Latta, Ottolinger, Conner Ives and more commit to adding pre-loved fashion to their runways throughout fashion month

SAN JOSE, Calif., Sept. 10, 2025 /PRNewswire/ -- The momentum behind pre-loved fashion is accelerating as eBay announces the next chapter of the eBay Endless Runway initiative. For the first time, more than a dozen leading designers from all four fashion capitals 鈥� New York, London, Milan and Paris 鈥� are incorporating pre-loved pieces into their S/S2026 runway shows, including Moschino, Eckhaus Latta, Conner Ives, Ottolinger, and more. They join eBay 鈥� hosting its own pre-loved fashion shows in New York and London for a second year 鈥� in cementing a role for pre-owned fashion during the industry's busiest month.听

Participating designers by city include:

  • New York: Altuzarra, Eckhaus Latta, Kallmeyer, LUAR
  • London: ERDEM, Ahluwalia, Conner Ives
  • Milan: Moschino, Francesco Murano, Institution by Galib Gassanoff
  • Paris: Ottolinger, Niccol貌 Pasqualetti, Burc Akyol

"By partnering with the industry's incredible fashion councils as well as a slate of designers, eBay Endless Runway proves that pre-loved fashion belongs on the industry's biggest stages," said Alexis Hoopes, VP of Global Fashion at eBay. "We believe the potential of circular fashion is truly endless, and there is no better place to showcase that potential than on the runways of fashion month."

eBay Endless Runway is an official partner of major fashion councils including the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC), and F茅d茅ration de la Mode Circulaire (FMC). In 2025, the pre-loved and resale apparel market reached $256 billion, with projections topping $356 billion by 2029.1听eBay Endless Runway represents a defining moment for the industry and displays a powerful global endorsement from fashion's top ranks supporting eBay's mission to champion circularity and shape a more sustainable, fashionable future. Once again, eBay will host its own live, shoppable eBay Endless Runway shows in New York and London, streaming on Instagram and on eBay Live 鈥� where viewers can shop the looks in real time and actively participate in the circular economy while discovering covetable pre-loved designer fashion that feels better than new.

eBay Endless Runway New York

Curated by eBay's Resident Stylist Brie Welch and hosted by fashion writer and creator of NEVERWORNS Liana Satenstein, the event will feature pre-loved runway looks sourced on eBay, including top NYFW names like听 Altuzarra, Eckhaus Latta, Kallmeyer, LUAR, alongside archival pieces from the '90s through today in homage to eBay's 30th anniversary. Shoppers can tune in September 10, 2025 at 4:00 p.m. ET to shop the looks via eBay Live or Instagram at @ebay. All proceeds from the New York show will benefit the CFDA Foundation, a non-for profit organization with a focus on the future growth and success of American fashion designers.

eBay Endless Runway London

Curated by eBay UK's Resident Stylist Amy Bannerman, the event will showcase pre-loved runway looks sourced on eBay, featuring designs from some of LFW's most prominent names. Shoppers can tune in on September 18, 2025, at 6:00 p.m. BST to watch and shop the looks via eBay Live or on Instagram at @ebay. All proceeds from the London show will benefit the BFC Foundation, supporting the future growth and success of the British fashion industry by focusing on education, grant-giving and business mentoring.

Follow @ebay on Instagram and TikTok for more information on eBay Endless Runway.

About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit .

1Value of the secondhand apparel market worldwide from 2021 to 2029: Statista

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SOURCE eBay Inc.

FAQ

What is eBay's Endless Runway initiative and which designers are participating?

eBay's Endless Runway initiative features over a dozen designers including Moschino, Eckhaus Latta, Ottolinger, and Conner Ives incorporating pre-loved fashion into their S/S2026 runway shows across fashion weeks in New York, London, Milan, and Paris.

When and where can I watch eBay's Endless Runway shows in 2025?

The shows can be watched on eBay Live or Instagram (@ebay). The New York show is on September 10, 2025 at 4:00 p.m. ET, and the London show is on September 18, 2025 at 6:00 p.m. BST.

How big is the pre-loved fashion market in 2025?

The pre-loved and resale apparel market reached $256 billion in 2025 and is projected to grow to $356 billion by 2029.

Where do the proceeds from eBay's Endless Runway shows go?

Proceeds from the New York show benefit the CFDA Foundation supporting American fashion designers, while London show proceeds go to the BFC Foundation supporting the British fashion industry.

Which fashion councils are partnering with eBay for the Endless Runway initiative?

eBay has partnered with the Council of Fashion Designers of America (CFDA), British Fashion Council (BFC), and F茅d茅ration de la Mode Circulaire (FMC).
Ebay Inc.

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