CIBC and Chicago Blackhawks renew partnership: A 15-year relationship strengthened
CIBC has renewed its partnership with the Chicago Blackhawks for five more years through the 2028-2029 season, extending their 15-year relationship. The partnership includes the introduction of the CIBC Platinum Club for glass-level members at United Center games, offering enhanced fan experiences and arena branding. CIBC will continue as the presenting sponsor for Hockey Fights Cancer initiatives with an annual $20,000 donation. The collaboration also includes participation in CIBC's Miracle Day, supporting kids in need, demonstrating both organizations' commitment to community impact.
CIBC ha rinnovato la sua partnership con i Chicago Blackhawks per altri cinque anni, fino alla stagione 2028-2029, prolungando una relazione che dura da 15 anni. La collaborazione include l'introduzione del CIBC Platinum Club per i membri ai posti in vetro durante le partite al United Center, offrendo esperienze migliorate per i fan e branding nell'arena. CIBC continuer脿 ad essere lo sponsor principale per le iniziative Hockey Fights Cancer con una donazione annuale di $20.000. La collaborazione prevede anche la partecipazione al Miracle Day di CIBC, a sostegno dei bambini bisognosi, dimostrando l'impegno di entrambe le organizzazioni nel creare un impatto sulla comunit脿.
CIBC ha renovado su asociaci贸n con los Chicago Blackhawks por cinco a帽os m谩s, hasta la temporada 2028-2029, ampliando su relaci贸n de 15 a帽os. La asociaci贸n incluye la introducci贸n del CIBC Platinum Club para miembros de la zona de vidrio en los partidos del United Center, ofreciendo experiencias mejoradas para los fan谩ticos y branding en la arena. CIBC continuar谩 siendo el patrocinador principal de las iniciativas Hockey Fights Cancer con una donaci贸n anual de $20,000. La colaboraci贸n tambi茅n incluye la participaci贸n en el D铆a de Milagros de CIBC, apoyando a ni帽os necesitados, demostrando as铆 el compromiso de ambas organizaciones con el impacto comunitario.
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CIBC a renouvel茅 son partenariat avec les Chicago Blackhawks pour cinq ann茅es suppl茅mentaires jusqu'脿 la saison 2028-2029, prolongeant ainsi une relation de 15 ans. Ce partenariat comprend l'introduction du CIBC Platinum Club pour les membres au niveau verre lors des matchs au United Center, offrant une exp茅rience am茅lior茅e pour les fans et un branding de l'ar猫ne. CIBC continuera d'锚tre le sponsor principal des initiatives Hockey Fights Cancer avec un don annuel de 20 000 $. La collaboration inclut 茅galement la participation au Miracle Day de CIBC, en soutenant les enfants dans le besoin, d茅montrant ainsi l'engagement des deux organisations envers l'impact communautaire.
CIBC hat seine Partnerschaft mit den Chicago Blackhawks um f眉nf weitere Jahre bis zur Saison 2028-2029 verl盲ngert und damit eine 15-j盲hrige Beziehung fortgesetzt. Die Partnerschaft umfasst die Einf眉hrung des CIBC Platinum Club f眉r Mitglieder in der Glaszone bei Spielen im United Center, die verbesserte Fan-Erlebnisse und Markenpr盲senz in der Arena bietet. CIBC wird weiterhin als Hauptsponsor f眉r die Initiativen von Hockey Fights Cancer mit einer j盲hrlichen Spende von 20.000 USD fungieren. Die Zusammenarbeit beinhaltet auch die Teilnahme am Miracle Day von CIBC, um bed眉rftige Kinder zu unterst眉tzen und das Engagement beider Organisationen f眉r gesellschaftliche Auswirkungen zu demonstrieren.
- Secured five-year partnership extension with Chicago Blackhawks through 2028-2029
- Enhanced brand visibility through new CIBC Platinum Club and arena marketing assets
- Strengthened community presence through continued Hockey Fights Cancer sponsorship
- None.
Insights
The renewal of CIBC's partnership with the Chicago Blackhawks represents a strategic move to maintain brand presence in a key U.S. market. While the exact financial terms aren't disclosed, the deal's components suggest significant value through multiple revenue streams:
- Premium experience offerings via the new CIBC Platinum Club
- Arena branding and marketing assets
- Community engagement initiatives
The five-year extension through 2028-2029 provides stable, long-term marketing exposure in Chicago, where CIBC has been expanding its U.S. banking operations. The partnership's focus on high-value glass-level seat holders aligns with CIBC's target demographic of affluent clients, potentially driving cross-selling opportunities for banking services.
This partnership renewal demonstrates a calculated approach to sports marketing and community engagement. The CIBC Platinum Club introduction targets the premium segment of hockey fans, creating an exclusive brand association that enhances CIBC's positioning in the luxury financial services market. The
Sponsorship to introduce the CIBC Platinum Club to elevate the glass-level fan experience; Build on community impact initiatives
As part of the multi-year deal, CIBC and the Chicago Blackhawks will introduce the CIBC Platinum Club for glass-level members at United Center home games, offering special access and amenities that will enhance their fan experience. In addition to the new CIBC Platinum Club, the sponsorship includes distinct branding and marketing assets throughout the arena. 聽聽
The partnership also allows for CIBC and the Chicago Blackhawks to continue building on their community impact initiatives. CIBC celebrates the hockey organization's shared dedication to fostering long-lasting relationships and supporting local initiatives that make a difference in the lives of Chicagoans. Over the years, the bank has contributed significantly to community programs and remains committed to that mission.
"We are looking forward to expanding on our partnership with the Chicago Blackhawks, an organization that embodies the true spirit of
As part of this renewed partnership, CIBC will continue as the presenting sponsor for the team's local Hockey Fights Cancer initiatives, supporting the event with an annual
The Chicago Blackhawks will also participate alongside CIBC during the company's Miracle Day, a corporate initiative聽held annually on the first Wednesday of December聽to raise funds to help kids in need, giving the partnership another opportunity to strengthen and expand the impact on the community.
"We've poured an incredible amount of effort into revamping our Season Ticket Membership program over the last few years to ensure our most dedicated fans have the best possible experience, and we're thrilled CIBC has joined us in our efforts to offer premium and exclusive opportunities for our glass seat members throughout gameday," said Jaime Faulkner, Chicago Blackhawks President of Business Operations. "Our partnership with CIBC also goes beyond the rink. Together, through our Hockey Fights Cancer efforts as well as CIBC's own charitable initiatives, we will continue to make a meaningful impact in our local community."
About CIBC
CIBC is a leading North American financial institution with 14 million personal banking, business, public sector and institutional clients. CIBC offers a full range of advice, solutions and services in
About the Chicago Blackhawks
Founded in 1926, the Chicago Blackhawks are one of the "Original Six" professional ice hockey teams in the National Hockey League (NHL) and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015). Members of the Central Division in the NHL's Western Conference, the team calls the United Center home and practices out of Fifth Third Arena, which also serves as a state-of-the-art community space and hub for youth hockey development. The Chicago Blackhawks Foundation, the team's official charitable arm, works to create a healthier, smarter, more secure world for children and families across Chicagoland by providing access to programming and resources that make a positive impact. For more information, visit聽blackhawks.com聽or follow the team at @NHLBlackhawks on social media channels.
The CIBC logo is a registered trademark of CIBC, used under license. 漏2024 CIBC Bank |
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FAQ
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