Mercury Marine Captures 50% Share of Outboards on display at Sydney International Boat Show
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), demonstrated market leadership at the Sydney International Boat Show by representing 50% of all outboard engines on display, more than double the number of its nearest competitor.
The 2025 Sydney International Boat Show has been restructured into two events: the current indoor exhibition at Sydney Olympic Park focusing on trailer boats and marine technology, followed by the traditional on-water show in November at Sydney Harbour. Brad Zoelle, Mercury Marine ANZP president, highlighted this achievement as evidence of the brand's strong partnership with boat builders and dealers in the Australian market.
Mercury Marine, divisione di Brunswick Corporation (NYSE: BC), ha confermato la propria leadership al Sydney International Boat Show rappresentando il 50% di tutti i fuoribordo esposti, oltre il doppio rispetto al concorrente pi霉 vicino.
Il Sydney International Boat Show 2025 猫 stato riorganizzato in due eventi: una mostra al coperto a Sydney Olympic Park dedicata alle imbarcazioni su rimorchio e alle tecnologie marine, seguita dalla tradizionale manifestazione in acqua a novembre a Sydney Harbour. Brad Zoelle, presidente di Mercury Marine ANZP, ha sottolineato questo risultato come prova della solida collaborazione del marchio con i costruttori di imbarcazioni e i concessionari nel mercato australiano.
Mercury Marine, divisi贸n de Brunswick Corporation (NYSE: BC), demostr贸 su liderazgo en el Sydney International Boat Show al representar el 50% de todos los fueraborda expuestos, m谩s del doble que su competidor m谩s cercano.
El Sydney International Boat Show 2025 se ha reestructurado en dos eventos: una exhibici贸n interior en Sydney Olympic Park centrada en embarcaciones en remolque y tecnolog铆a marina, seguida por el tradicional show en el agua en noviembre en Sydney Harbour. Brad Zoelle, presidente de Mercury Marine ANZP, destac贸 este logro como prueba de la s贸lida alianza de la marca con los astilleros y los concesionarios en el mercado australiano.
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Mercury Marine, une division de Brunswick Corporation (NYSE: BC), a confirm茅 sa position de leader au Sydney International Boat Show en repr茅sentant 50% de tous les hors-bord expos茅s, soit plus du double de son concurrent le plus proche.
Le Sydney International Boat Show 2025 a 茅t茅 restructur茅 en deux 茅v茅nements : une exposition int茅rieure au Sydney Olympic Park ax茅e sur les bateaux sur remorque et les technologies marines, suivie du traditionnel salon sur l'eau en novembre 脿 Sydney Harbour. Brad Zoelle, pr茅sident de Mercury Marine ANZP, a soulign茅 que ce r茅sultat t茅moigne du solide partenariat de la marque avec les constructeurs de bateaux et les concessionnaires sur le march茅 australien.
Mercury Marine, eine Tochtergesellschaft von Brunswick Corporation (NYSE: BC), demonstrierte auf der Sydney International Boat Show seine Marktf眉hrerschaft, indem es 50% aller ausgestellten Au脽enbordmotoren stellte 鈥� mehr als das Doppelte des n盲chstgr枚脽eren Wettbewerbers.
Die Sydney International Boat Show 2025 wurde in zwei Veranstaltungen umstrukturiert: eine Indoor-Ausstellung im Sydney Olympic Park mit Schwerpunkt auf Trailerbooten und Marinetechnik, gefolgt von der traditionellen On-Water-Show im November am Sydney Harbour. Brad Zoelle, Pr盲sident von Mercury Marine ANZP, hob dieses Ergebnis als Beleg f眉r die enge Partnerschaft der Marke mit Bootsherstellern und H盲ndlern auf dem australischen Markt hervor.
- Dominated the Sydney International Boat Show with 50% share of outboard engines on display
- Displayed more than double the number of outboards compared to nearest competitor
- Strong market presence in one of Southern Hemisphere's key boating markets
- None.
SYDNEY, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a division of Brunswick Corporation (NYSE: BC), accounted for
For the first time in its history, the Sydney International Boat Show has been split into two distinct events: this week鈥檚 indoor exhibition at Sydney Olympic Park, followed by the traditional on-water show in November at Sydney Harbour. The new indoor format highlights trailer boats, lifestyle gear, fishing essentials, and marine technology鈥攐ffering visitors a fresh experience and giving exhibitors a dynamic new platform to connect with customers.
鈥淭his result reinforces the trust boat builders and dealers place in Mercury as their preferred power partner,鈥� said Brad Zoelle, Mercury Marine ANZP president. 鈥淔rom fishing and leisure craft to high-performance applications, Mercury continues to deliver innovation, reliability, and performance that resonate with Australian consumers.鈥�
With the November on-water event approaching, Mercury鈥檚 strong presence at the indoor show sets the stage for continued momentum in one of the Southern Hemisphere鈥檚 most influential boating markets. The results reflect not only the popularity of Mercury鈥檚 current lineup, but also the brand鈥檚 ability to adapt to evolving show formats and consumer preferences.
About Mercury Marine听
Headquartered in Fond du Lac, Wisconsin, Mercury Marine庐 is the world鈥檚 leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company鈥檚 industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser庐 sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft庐 electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver庐 parts and oils. More information is available at鈥�.听
Lee Gordon 鈥� Chief Communications Officer M: (904) 860-8848 | O: (847) 735-4003
FAQ
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