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Introducing the Fetch American Express® Card, Powered by Imprint, Where Everyday Spending Delivers Extraordinary Rewards

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American Express (NYSE:AXP) has partnered with Fetch and Imprint to launch the new Fetch American Express® Card, set to debut in fall 2025. The credit card offers enhanced rewards through Fetch Points, with cardholders earning 10 extra points per dollar on grocery and retail purchases, and 5 extra points on all other purchases.

The card features unique benefits including access to Fetch's Spin & Win feature, offering up to 1,200 additional points per spin, plus Amex Offers and Experiences. The card will be managed by Imprint and issued by First Electronic Bank, running on the American Express network. This launch represents Fetch's expansion into payments and American Express's continued innovation through its Agile Partner Platform.

[ "Enhanced rewards structure with 10x points on grocery/retail and 5x points on other purchases", "Integration with existing Fetch rewards ecosystem and features like Spin & Win", "Access to American Express network benefits including Amex Offers and Experiences", "Strategic expansion of Fetch into payment solutions" ]

American Express (NYSE:AXP) ha collaborato con Fetch e Imprint per lanciare la nuova Fetch American Express® Card, prevista per l'autunno 2025. La carta di credito offre premi migliorati attraverso i Fetch Points, con i titolari che guadagnano 10 punti extra per ogni dollaro speso in generi alimentari e acquisti al dettaglio, e 5 punti extra su tutti gli altri acquisti.

La carta presenta vantaggi unici, tra cui l'accesso alla funzione Spin & Win di Fetch, che offre fino a 1.200 punti aggiuntivi per ogni giro, oltre alle offerte e alle esperienze Amex. La carta sarà gestita da Imprint e emessa da First Electronic Bank, operando sulla rete American Express. Questo lancio rappresenta l'espansione di Fetch nei pagamenti e l'innovazione continua di American Express attraverso la sua Agile Partner Platform.

  • Struttura premi migliorata con 10x punti su generi alimentari/dettaglio e 5x punti su altri acquisti
  • Integrazione con l'ecosistema premi Fetch esistente e funzionalità come Spin & Win
  • Accesso ai vantaggi della rete American Express, incluse offerte e esperienze Amex
  • Espansione strategica di Fetch nelle soluzioni di pagamento

American Express (NYSE:AXP) se ha asociado con Fetch e Imprint para lanzar la nueva Tarjeta Fetch American Express®, que debutará en el otoño de 2025. La tarjeta de crédito ofrece recompensas mejoradas a través de Fetch Points, con los titulares ganando 10 puntos extra por dólar en compras de comestibles y retail, y 5 puntos extra en todas las demás compras.

La tarjeta cuenta con beneficios únicos, incluyendo acceso a la función Spin & Win de Fetch, que ofrece hasta 1,200 puntos adicionales por giro, además de las ofertas y experiencias Amex. La tarjeta será gestionada por Imprint y emitida por First Electronic Bank, funcionando en la red de American Express. Este lanzamiento representa la expansión de Fetch en pagos y la continua innovación de American Express a través de su Agile Partner Platform.

  • Estructura de recompensas mejorada con 10x puntos en comestibles/retail y 5x puntos en otras compras
  • Integración con el ecosistema de recompensas Fetch existente y funciones como Spin & Win
  • Acceso a los beneficios de la red American Express, incluyendo ofertas y experiencias Amex
  • Expansión estratégica de Fetch en soluciones de pago

American Express (NYSE:AXP)� Fetch � Imprint와 협력하여 2025� 가을에 출시� 새로� Fetch American Express® 카드� 선보입니�. � 신용카드� Fetch Points� 통한 향상� 보상� 제공하며, 카드 소지자는 식료� � 소매 구매 � 달러� 10포인� 추가, 기타 모든 구매 � 5포인� 추가� 적립합니�.

� 카드� Fetch� Spin & Win 기능� 대� 접근 권한� 포함� 독특� 혜택� 제공하며, � 번의 회전� 최대 1,200포인� 추가 적립� 가능합니다. 또한 Amex Offers � Experiences� 이용� � 있습니다. 카드� Imprint가 관리하� First Electronic Bank에서 발급하며, American Express 네트워크에서 운영됩니�. 이번 출시� Fetch� 결제 분야 확장� American Express� Agile Partner Platform� 통한 지속적� 혁신� 의미합니�.

  • 식료�/소매 구매 � 10�, 기타 구매 � 5� 포인� 적립� 향상� 보상 구조
  • 기존 Fetch 보상 생태� � Spin & Win 기능과의 통합
  • Amex Offers � Experiences� 포함� American Express 네트워크 혜택 접근
  • 결제 솔루션으로의 Fetch 전략� 확장

American Express (NYSE:AXP) s'est associé à Fetch et Imprint pour lancer la nouvelle Carte Fetch American Express®, prévue pour l'automne 2025. Cette carte de crédit offre des récompenses améliorées via les Fetch Points, les titulaires gagnant 10 points supplémentaires par dollar sur les achats alimentaires et de détail, et 5 points supplémentaires sur tous les autres achats.

La carte propose des avantages uniques, notamment l'accès à la fonctionnalité Spin & Win de Fetch, offrant jusqu'à 1 200 points supplémentaires par tour, ainsi que les offres et expériences Amex. La carte sera gérée par Imprint et émise par First Electronic Bank, fonctionnant sur le réseau American Express. Ce lancement représente l'expansion de Fetch dans les paiements et l'innovation continue d'American Express via sa Agile Partner Platform.

  • Structure de récompenses améliorée avec 10x points sur les achats alimentaires/de détail et 5x points sur les autres achats
  • Intégration avec l'écosystème de récompenses Fetch existant et des fonctionnalités comme Spin & Win
  • Accès aux avantages du réseau American Express, y compris les offres et expériences Amex
  • Expansion stratégique de Fetch dans les solutions de paiement

American Express (NYSE:AXP) hat sich mit Fetch und Imprint zusammengetan, um die neue Fetch American Express® Card auf den Markt zu bringen, die im Herbst 2025 eingeführt wird. Die Kreditkarte bietet verbesserte Prämien durch Fetch Points, wobei Karteninhaber 10 zusätzliche Punkte pro Dollar bei Einkäufen im Lebensmittel- und Einzelhandel sowie 5 zusätzliche Punkte bei allen anderen Einkäufen erhalten.

Die Karte bietet einzigartige Vorteile, darunter Zugang zur Spin & Win-Funktion von Fetch, die bis zu 1.200 zusätzliche Punkte pro Dreh ermöglicht, sowie Amex Offers und Experiences. Die Karte wird von Imprint verwaltet und von der First Electronic Bank ausgegeben und läuft im American Express-Netzwerk. Dieser Start markiert die Expansion von Fetch in den Zahlungsbereich und die fortlaufende Innovation von American Express über seine Agile Partner Platform.

  • Verbessertes Prämienmodell mit 10-fachen Punkten bei Lebensmittel-/Einzelhandelseinkäufen und 5-fachen Punkten bei anderen Einkäufen
  • Integration in das bestehende Fetch-Belohnungssystem und Funktionen wie Spin & Win
  • Zugang zu den Vorteilen des American Express-Netzwerks, einschließlich Amex Offers und Experiences
  • Strategische Erweiterung von Fetch im Bereich Zahlungslösungen
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Insights

American Express expands reach through Fetch partnership, leveraging its Agile Partner Platform to tap into Fetch's consumer base.

This strategic partnership between American Express, Fetch, and Imprint represents a significant expansion of AXP's distribution model. Through their Agile Partner Platform (APP), American Express is enabling fintech partnerships that extend their payment network without directly issuing the cards themselves. The First Electronic Bank will issue the card, Imprint will manage the program, while AXP provides the network infrastructure.

This arrangement allows American Express to generate network fees on transactions while leveraging Fetch's established user base of reward-seeking consumers. The 10 points per dollar on grocery/retail and 5 points elsewhere positions this as a high-reward credit product, likely aimed at capturing everyday spending from middle-market consumers who might not otherwise access American Express products.

This follows American Express's evolving strategy to expand beyond its traditional premium cardholder base. By powering cards through partners like Fetch, AXP gains transaction volume while maintaining its brand association with rewards and benefits. Cardholders will receive access to Amex Offers and Amex Experiences, extending these premium features to new customer segments.

This represents part of a broader trend in payments where established networks partner with consumer-facing apps and fintechs rather than competing directly. For American Express, which has historically had fewer merchant acceptance locations than Visa/Mastercard, these partnerships help drive scale and relevance in everyday spending categories critical for network growth.

Built to elevate every transaction, the new credit card empowers users to earn more on every dollar, no matter where they shop

MADISON, Wis., Aug. 5, 2025 /PRNewswire/ --, America's Rewards App, today unveiled its first-ever U.S. credit card, which will launch this fall. The Fetch American Express® Card, powered by Imprint, is designed to seamlessly reward cardholders for how they pay for everyday purchases, offering more Fetch Points on each dollar anywhere they shop.[1] The waitlist to apply for the card is now available .[2]

With the Fetch Card, cardholders will earn more on the things they buy most and unlock a new, premium tier of the Fetch experience. Cardholders will earn an extra 10 Fetch Points per dollar[3]on grocery and retail[4],[5], and an extra five Fetch Points[6] per dollar on all other purchases, on top of the points users can already earn through the Fetch app. Fetch Points can be redeemed for free gift cards to popular brands, retailers, restaurants and more, as well to make charitable donations.

Cardholders will also have expanded access to Fetch's beloved instant-win Spin & Win[7] feature. This feature allows cardholders to spin a wheel to boost their Fetch Points after every purchase, with the chance to win up to 1,200 additional Fetch Points per spin. Cardholders can combine these rewards with those from other Fetch activities, including scanning receipts, playing games, and shopping through the Fetch App, to make the most of every moment with the Fetch Card.

"At a time when every dollar counts, we're doubling down to bring more rewards to consumers," said Rachel Ehrlich, Fetch General Manager of Payments. "We've rewarded our users for where they shop and what they buy—now, it's time to reward them for how they pay. Our goal is to make the Fetch Card a no-brainer choice that delivers rewards on daily spending."

"Fetch and other industry disruptors are working with American Express to launch new payment products quickly, seamlessly and securely on our global network, tapping into our Agile Partner Platform as an innovation hub," said Will Stredwick, SVP and GM of Global Network Services for North America at American Express. "With the Fetch Card, customers will be rewarded for everyday spending while enjoying the unique benefits of the American Express network."

"Imprint and Fetch share a critical focus ondelivering exceptional value and meaningfulrewards to customers," added Daragh Murphy, CEO of Imprint. "We areproud to leverage our unique capabilities to bring the same enjoyable shopping experience that Fetch users know and love to the first-ever Fetch credit card."

Fetch is partnering with Imprint to manage the card program, and First Electronic Bank to issue the card.[8] The Fetch Card runs on the American Express network, providing cardholders with access to Amex Offers for shopping, dining, and travel, and Amex Experiences® spanning music, entertainment, theater, and more.

The Fetch Card is the latest step in Fetch's evolution toward becoming a universal rewards ecosystem. By expanding into new categories like fuel, local restaurants, streaming and now payments, Fetch is creating an industry-leading experience that rewards people for all sorts of moments throughout their days.

This is also the latest in a series of co-brand card launches on the American Express network through the American Express Agile Partner Platform (APP). APP enables fintechs and other industry disruptors to partner with existing issuers and program managers on the American Express network to launch payment products quickly, securely and seamlessly.

Learn more about applying for the Fetch Card and join the waitlist .[9]

About Fetch
Fetch, America's Rewards App, empowers consumers to live rewarded and helps brands create lifelong customers through the power of Fetch Points. Designed to acquire and retain consumers, Fetch has unparalleled visibility into what people buy, capturing billions of spending transactions annually using cutting-edge artificial intelligence and machine learning technologies. Users submit11 millionreceipts per day and have earned more than$1 billionin Fetch Points. The app is available to download on theandand has more than 6 million five-star reviews from happy Fetchers.

About Imprint
Imprint is a modern company that partners with great global brands to design, launch, and manage co-branded credit card programs to significantly increase customer loyalty. Imprint's digital cardholder experience and purposefully designed technology stack deliver bespoke programs and customized rewards for each brand. Imprint tailors the level of program integration to each brand's needs, and can launch programs in as little as 3 months. Founded in 2020, Imprint is the modern, stable alternative to legacy banks. For more information about Imprint, please visit .

About American Express
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express' brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world's best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.

For more information about American Express, visit , , and .

[1] See
[2] If you accept an offer Imprint will conduct a hard credit pull which may impact your credit score.
[3] Subject to
[4] Subject to
[5] Retail category includes purchases from clothing stores, department stores, online marketplaces, drugstores, big box retailers, warehouse clubs and more.
[6] Subject to
[7] NO PURCHASE NECESSARY - not exclusive to cardholders. Spin & Win is managed by Fetch. For more information, please see the rules as outlined in the Fetch Terms of Service.
[8] The Fetch American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express is a registered trademark of American Express. The Fetch American Express® Card is powered by Imprint Payments, Inc.
[9] See

Media Contacts
Karlie Fitzgerald, Fetch, [email protected]
Liz Kalvoda, Imprint, [email protected]
Kaitlynn Grady, American Express, [email protected]

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FAQ

What rewards does the new Fetch American Express Card offer?

The card offers 10 extra Fetch Points per dollar on grocery and retail purchases, and 5 extra points per dollar on all other purchases, plus access to Spin & Win feature with up to 1,200 additional points per spin.

When will the Fetch American Express Card be available?

The Fetch American Express Card will launch in fall 2025. A waitlist for applications is currently available.

What benefits come with the Fetch American Express Card?

Cardholders get access to Amex Offers for shopping, dining, and travel, Amex Experiences for entertainment, Fetch's Spin & Win feature, and the ability to redeem points for gift cards or charitable donations.

Who is issuing the Fetch American Express Card?

The card is issued by First Electronic Bank, managed by Imprint, and runs on the American Express network.

How does the Fetch Card integrate with the existing Fetch app?

The card rewards can be combined with existing Fetch app rewards from scanning receipts, playing games, and shopping through the app for maximum benefits.
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