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Academy Sports + Outdoors Accelerates Growth with Eleven New Stores Opening in Third Quarter 2025

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Academy Sports + Outdoors (Nasdaq: ASO) announced a significant expansion with eleven new store openings in Q3 2025 across 10 states. The company has already opened three locations in Boardman, OH; Beaufort, SC; and Virginia Beach, VA, with eight more stores planned for fall 2025.

The expansion will create over 650 new jobs across all locations. Each store will offer sporting goods, outdoor recreation equipment, and top national brands at competitive prices, featuring a 5% price-beat guarantee. The company maintains its fiscal year target of 20-25 new store openings.

The stores will provide services like grill and bike assembly, scope mounting, and feature exclusive private label brands including Magellan Outdoors, Freely, and R.O.W. Academy is also implementing community initiatives through partnerships with local organizations and offering special promotions through their myAcademy rewards program.

Academy Sports + Outdoors (Nasdaq: ASO) ha annunciato una significativa espansione con undici nuove aperture nel terzo trimestre 2025 in 10 stati. L'azienda ha già inaugurato tre punti vendita a Boardman (OH), Beaufort (SC) e Virginia Beach (VA), e prevede l'apertura di altre otto sedi nell'autunno 2025.

L'espansione creerà oltre 650 nuovi posti di lavoro in tutte le location. Ogni negozio offrirà articoli sportivi, attrezzature per attività all'aperto e marchi nazionali di rilievo a prezzi competitivi, con una garanzia di miglior prezzo del 5%. L'azienda conferma il proprio obiettivo fiscale di 20-25 nuove aperture.

I negozi forniranno servizi come montaggio di barbecue e biciclette, installazione di ottiche e presenteranno marchi esclusivi a etichetta privata come Magellan Outdoors, Freely e R.O.W. Academy sta inoltre promuovendo iniziative comunitarie in collaborazione con organizzazioni locali e offerte speciali tramite il programma fedeltà myAcademy.

Academy Sports + Outdoors (Nasdaq: ASO) anunció una expansión significativa con once nuevas aperturas en el tercer trimestre de 2025 en 10 estados. La compañía ya ha inaugurado tres establecimientos en Boardman, OH; Beaufort, SC; y Virginia Beach, VA, y planea abrir ocho tiendas adicionales en el otoño de 2025.

La expansión generará más de 650 nuevos empleos en todas las ubicaciones. Cada tienda ofrecerá artículos deportivos, equipo para actividades al aire libre y marcas nacionales líderes a precios competitivos, con una garantía de mejora de precio del 5%. La empresa mantiene su objetivo fiscal de 20-25 nuevas aperturas.

Las tiendas prestarán servicios como montaje de parrillas y bicicletas, montaje de miras (scope mounting) y contarán con marcas privadas exclusivas como Magellan Outdoors, Freely y R.O.W. Academy también está implementando iniciativas comunitarias a través de asociaciones con organizaciones locales y ofreciendo promociones especiales mediante su programa de recompensas myAcademy.

Academy Sports + Outdoors (Nasdaq: ASO)� 10� 주에 걸쳐 2025� 3분기� 11� 신규 매장 오픈이라� 대대적인 확장� 발표했습니다. 회사� 이미 오하이오� 보드�(Boardman), 사우스캐롤라이나� 뷰포�(Beaufort), 버지니아� 버지니아비치(Virginia Beach)� � 곳을 오픈했으�, 2025� 가을에 추가� 여덟 곳을 개장� 예정입니�.

이번 확장으로 모든 지점에� 650� 이상� 신규 일자�가 창출됩니�. � 매장은 스포� 용품, 아웃도어 장비 � 주요 국내 브랜드를 경쟁� 있는 가격에 제공하며, 5% 가격보�(가� 보상) 제도� 도입합니�. 회사� 회계연도 목표� 20~25� 신규 매장 오픈 계획� 유지하고 있습니다.

매장에서� 그릴 � 자전� 조립, 조준� 장착(scope mounting) 등의 서비스를 제공하고 Magellan Outdoors, Freely, R.O.W. � 독점 사설 브랜드를 선보입니�. Academy� 또한 지� 단체와� 협력� 통한 커뮤니티 이니셔티브를 시행하고 myAcademy 리워� 프로그램� 통해 특별 프로모션� 제공합니�.

Academy Sports + Outdoors (Nasdaq: ASO) a annoncé une expansion importante avec onze nouvelles ouvertures de magasins au 3e trimestre 2025 dans 10 États. L'entreprise a déjà ouvert trois établissements à Boardman (OH), Beaufort (SC) et Virginia Beach (VA), et prévoit huit autres ouvertures à l'automne 2025.

Cette expansion créera plus de 650 nouveaux emplois répartis sur l'ensemble des sites. Chaque magasin proposera des articles de sport, du matériel de plein air et des grandes marques nationales à des prix compétitifs, avec une garantie d'amélioration du prix de 5%. L'entreprise maintient son objectif fiscal de 20 à 25 nouvelles ouvertures.

Les magasins offriront des services tels que le montage de barbecues et de vélos, le montage d'optiques (scope mounting) et présenteront des marques exclusives en marque propre comme Magellan Outdoors, Freely et R.O.W. Academy met également en place des initiatives communautaires en partenariat avec des organisations locales et propose des promotions spéciales via son programme de fidélité myAcademy.

Academy Sports + Outdoors (Nasdaq: ASO) gab eine bedeutende Expansion bekannt: elf neue Filialeröffnungen im 3. Quartal 2025 in 10 Bundesstaaten. Das Unternehmen hat bereits drei Standorte in Boardman, OH; Beaufort, SC; und Virginia Beach, VA eröffnet und plant für Herbst 2025 acht weitere Filialen.

Die Expansion wird über 650 neue Arbeitsplätze an allen Standorten schaffen. Jede Filiale bietet Sportartikel, Outdoor-Ausrüstung und führende nationale Marken zu wettbewerbsfähigen Preisen und verfügt über eine 5% Preisgarantie (Price-Beat). Das Unternehmen hält an seinem Fiskaljahresziel von 20�25 neuen Filialöffnungen fest.

Die Filialen werden Dienstleistungen wie Grill- und Fahrradmontage, Montage von Zielfernrohren (scope mounting) anbieten und exklusive Eigenmarken wie Magellan Outdoors, Freely und R.O.W. führen. Academy setzt zudem Gemeinschaftsinitiativen in Zusammenarbeit mit lokalen Organisationen um und bietet Sonderaktionen über das myAcademy-Belohnungsprogramm an.

Positive
  • Significant expansion with 11 new stores in Q3 2025, maintaining 20-25 new store target for fiscal year
  • Creation of over 650 new jobs across locations
  • Strong community engagement through partnerships with local organizations
  • Competitive advantage with 5% price-beat guarantee and additional 5% off with store credit card
Negative
  • None.

Insights

Academy Sports' aggressive 11-store expansion strengthens its multi-state footprint, creating 650 jobs while executing its planned 20-25 store growth strategy.

Academy Sports + Outdoors is executing an accelerated expansion strategy with 11 new store openings planned for Q3 2025 across 10 states. This represents substantial progress toward their fiscal year target of 20-25 new locations, having already opened 11 stores year-to-date.

The expansion strengthens Academy's presence in existing markets while entering new territories, particularly with locations in Boardman, Ohio; Beaufort, South Carolina; and Virginia Beach, Virginia already opened. The remaining eight locations opening this fall will further diversify their geographic footprint across the Southeast and Midwest.

This growth initiative is expected to create more than 650 new jobs across these locations, indicating significant operational scaling. The company is complementing these openings with community engagement through charitable partnerships with organizations like Boardman Township Park and Boys & Girls Clubs of the Lowcountry.

Academy's expansion strategy highlights their confidence in the brick-and-mortar retail model, contrary to industry trends toward e-commerce. Their full-service approach—offering free assembly services, licensing, and a price-match guarantee that beats competitors by 5%—demonstrates a focus on customer experience that can't be replicated online.

The company continues emphasizing their private label brands (Magellan Outdoors, Freely, etc.) alongside premium national brands, suggesting a balanced margin strategy that combines higher-margin private label products with traffic-driving national brands. Their myAcademy rewards program further indicates efforts to build customer loyalty and recurring revenue in an increasingly competitive retail landscape.

New locations strengthen Academy's existing footprint across 10 states

KATY, Texas, Aug. 28, 2025 /PRNewswire/ -- ("Academy" or the "Company") (),a leading full-line sporting goods and outdoor recreation retailer, is excited to announce it has opened three new locations in ; ; and ; and will open eight more stores in fall 2025 in ; ; ; ; ; ; ; and . To date, Academy has opened eleven new stores in 2025 with plans to open a total of 20 to 25 new locations this fiscal year.

"We're excited to continue bringing the Academy experience to even more communities across the country this fall," said Eric Friederich, Senior Vice President of Retail Operations at Academy Sports + Outdoors. "Each location represents our commitment to helping active families have fun with the best quality products and the top brands at everyday market-leading value � whether they're gearing up for the game, the outdoors, or the adventures of everyday life."

2025 Q3 New Store Opening Locations

Combined, the 11 new stores opening this quarter are expected to bring more than 650 total new jobs across Academy's footprint. Individuals interested in careers at Academy can visit to apply for open positions.

Each location will celebrate its grand opening with exclusive deals, exciting giveaways, a ribbon-cutting ceremony, and fun for the whole family. And, as part of Academy's ongoing commitment to making a positive impact in the communities it serves, each new store opening will be marked by meaningful donations and charitable initiatives.

To support the new store openings in , , and ,Academy partnered with local community and nonprofit organizations � including Boardman Township Park, Virginia Beach Parks & Recreation, and Boys & Girls Clubs of the Lowcountry � to host donation shopping sprees for local youth, during which Academy provided and unforgettable experiences.

Every Academy store is a fun destination where families can find apparel, footwear, sports, hiking and camping equipment, hunting and fishing gear, outdoor cooking, and more from top national brands at an everyday value. Academy also such as grill and bike assembly, scope mounting, bore sighting, line winding/spooling, and propane exchange. Hunting and fishing licenses are also available to purchase in stores.

At Academy, you can always know you're getting the best deal � every time and every day. Academy guarantees the best value by beating competitor prices by 5%. For even more savings, customers can shop with their and receive an incremental 5% off on all purchases. New Academy Credit Card cardholders receive $15 off their first purchase after approval.

Additionally, Academy offers tremendous value and quality through its exclusive, private label brands such as , , , , ,, and , which offer great choices for outdoor apparel and equipment for the entire family, women's and men's apparel, workout attire, fishing equipment, hunting optics and accessories, and outdoor furniture, respectively.

Customers can also shop a great assortment of athletic and casual shoes, sports and outdoors equipment, and clothing from top national brands such as Nike, Jordan Brand, adidas, Carhartt, YETI, Stanley, Marucci, Titleist, Shimano, Brooks, Blackstone, Owala and more, in-store, , and through the .

Customers are invited to sign-up for Academy's rewards program, , which includes a 10% welcome offer, lower free shipping minimum ($25), insider access to personalized offers, deals and products, faster online and in-app checkout, and an annual birthday reward. See for more details.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit .

Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Academy's current expectations and are not guarantees of future performance. Forward-looking statements may incorporate words such as "believe," "expect," "anticipate," "forward," "ahead," "opportunities," "plans," "priorities," "goals," "future," "short/long term," "will," "should," or the negative version of these words or other comparable words. Actual results may differ materially from these expectations due to changes in global, regional, or local economic, business, competitive, market, regulatory and other factors, many of which are beyond Academy's control. These and other important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in Academy's filings with the U.S. Securities and Exchange Commission (the "SEC"), including Academy's Annual Report on Form 10-K under the caption "Part 1A.Risk Factors," as may be updated from time to time in our periodic filings with the SEC. Any forward-looking statement in this press release speaks only as of the date of this release. Academy undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.

Media Contact:Allan Rojas, Communications Director, [email protected]

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SOURCE Academy Sports + Outdoors

FAQ

How many new stores is Academy Sports + Outdoors (ASO) opening in Q3 2025?

Academy Sports + Outdoors is opening eleven new stores in Q3 2025, with three already opened in Boardman, OH; Beaufort, SC; and Virginia Beach, VA, and eight more planned for fall 2025.

How many jobs will Academy Sports + Outdoors' new store openings create?

The eleven new store openings will create more than 650 total new jobs across Academy's footprint.

What is Academy Sports + Outdoors' (ASO) store opening target for fiscal year 2025?

Academy Sports + Outdoors plans to open 20 to 25 new locations in fiscal year 2025.

What benefits does Academy Sports + Outdoors offer through its myAcademy rewards program?

The myAcademy rewards program offers a 10% welcome offer, lower free shipping minimum ($25), insider access to personalized offers, faster checkout, and an annual birthday reward.

What price matching policy does Academy Sports + Outdoors offer?

Academy Sports + Outdoors offers a price-beat guarantee, beating competitor prices by 5%, with an additional 5% off for Academy Credit Card holders.
Academy Sports & Outdoors, Inc.

NASDAQ:ASO

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3.58B
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Specialty Retail
Retail-miscellaneous Shopping Goods Stores
United States
KATY