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Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025

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Agora (NASDAQ: API) and Banuba announced their partnership showcase at IBC 2025 in Amsterdam, demonstrating their combined AR and AI capabilities for real-time video engagement. The collaboration integrates Banuba's AR features including AI background replacement, studio lighting, beauty filters, and "weatherman mode" with Agora's ultra-low-latency infrastructure.

The companies, along with VisualOn, will host a Voice AI in Media Happy Hour on September 12, 2025, from 15:00-18:00 at Krusta Pizza Bar & Restaurant near the RAI Convention Center. The event is part of Agora's Convo AI World Event Series, focusing on the future of real-time conversational AI.

Agora (NASDAQ: API) e Banuba hanno presentato la loro collaborazione all'IBC 2025 di Amsterdam, mostrando insieme le capacit脿 di AR e AI per l'engagement video in tempo reale. La partnership integra le funzionalit脿 AR di Banuba, tra cui la sostituzione intelligente dello sfondo, l'illuminazione da studio, i filtri beauty e la modalit脿 "weatherman", con l'infrastruttura a latenza ultra-bassa di Agora.

Le aziende, insieme a VisualOn, organizzeranno un Voice AI in Media Happy Hour il 12 settembre 2025, dalle 15:00 alle 18:00, al Krusta Pizza Bar & Restaurant vicino al RAI Convention Center. L'evento fa parte della Convo AI World Event Series di Agora e si concentra sul futuro dell'AI conversazionale in tempo reale.

Agora (NASDAQ: API) y Banuba anunciaron su colaboraci贸n en el IBC 2025 de 脕msterdam, demostrando sus capacidades combinadas de AR y AI para la interacci贸n de v铆deo en tiempo real. La colaboraci贸n integra las funciones de AR de Banuba, incluyendo reemplazo de fondo por AI, iluminaci贸n de estudio, filtros de belleza y el modo "weatherman", con la infraestructura de ultra baja latencia de Agora.

Las compa帽铆as, junto con VisualOn, organizar谩n un Voice AI in Media Happy Hour el 12 de septiembre de 2025, de 15:00 a 18:00, en Krusta Pizza Bar & Restaurant cerca del RAI Convention Center. El evento forma parte de la Convo AI World Event Series de Agora y se centra en el futuro de la IA conversacional en tiempo real.

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鞏戩偓電� VisualOn瓿� 頃粯 Voice AI in Media Happy Hour毳� 2025雲� 9鞗� 12鞚� 15:00-18:00鞐� RAI 旎菠靺� 靹柬劙 鞚戈芳 Krusta Pizza Bar & Restaurant鞐愳劀 臧滌禍頃╇媹雼�. 鞚� 頄夓偓電� Agora鞚� Convo AI World Event Series鞚� 鞚柬櫂鞙茧, 鞁れ嫓臧� 雽頇旐槙 AI鞚� 氙鸽灅鞐� 齑堨爯鞚� 毵烄顶雼堧嫟.

Agora (NASDAQ: API) et Banuba ont pr茅sent茅 leur partenariat au IBC 2025 脿 Amsterdam, mettant en avant leurs capacit茅s combin茅es d'AR et d'IA pour l'engagement vid茅o en temps r茅el. La collaboration int猫gre les fonctionnalit茅s AR de Banuba, notamment le remplacement d'arri猫re-plan par IA, l'茅clairage studio, les filtres beaut茅 et le mode "weatherman", avec l'infrastructure 脿 latence ultra-faible d'Agora.

Les soci茅t茅s, avec VisualOn, organiseront un Voice AI in Media Happy Hour le 12 septembre 2025, de 15:00 脿 18:00, au Krusta Pizza Bar & Restaurant pr猫s du RAI Convention Center. L'茅v茅nement fait partie de la Convo AI World Event Series d'Agora et se concentre sur l'avenir de l'IA conversationnelle en temps r茅el.

Agora (NASDAQ: API) und Banuba stellten auf der IBC 2025 in Amsterdam ihre Partnerschaft vor und demonstrierten gemeinsame AR- und AI-Funktionen f眉r Echtzeit-Video-Interaktion. Die Zusammenarbeit integriert Banubas AR-Features, darunter KI-Hintergrundersetzung, Studio-Beleuchtung, Beauty-Filter und den "weatherman"-Modus, mit Agoras ultra-niedrig-latenz Infrastruktur.

Die Firmen werden zusammen mit VisualOn am 12. September 2025 von 15:00鈥�18:00 ein Voice AI in Media Happy Hour im Krusta Pizza Bar & Restaurant nahe dem RAI Convention Center veranstalten. Die Veranstaltung ist Teil der Convo AI World Event Series von Agora und widmet sich der Zukunft der Echtzeit-konversationalen KI.

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Partnership highlights AR-enhanced engagement for live video streaming and happy hour event at IBC

SANTA CLARA, Calif., Sept. 10, 2025 /PRNewswire/ -- Agora (NASDAQ: API), a global leader in real-time engagement and conversational AI technology, and Banuba, a pioneer in AR & AI effects for video conferencing and other domains, will highlight their ongoing collaboration at IBC 2025 in Amsterdam. Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences.

Banuba's advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and "weatherman mode", offers creators and media companies tools to deliver polished and interactive content in real time. Agora's ultra-low-latency infrastructure ensures these effects can be applied instantly, enhancing live engagement across entertainment, social media, education, and more.

"Video today is about more than entertainment. It's a canvas for creativity and connection," said Tony Zhao, CEO and Co-founder of Agora. "By integrating Banuba's AR innovations into our real-time video stack, we're giving developers and media brands the ability to deliver live experiences that are more exciting and engaging."

Banuba offers a wide range of face filters, from beautification and hair color to avatars and game filters. Banuba's latest updates provide more advanced capabilities compatible with Agora's real-time video streaming:

  • AI Background Replacement 鈥� Enhanced segmentation accuracy even in complex scenes.
  • Studio Lighting 鈥� Simulated light sources to improve image and video quality.
  • "Weatherman Mode" 鈥� Dynamic positioning within live or pre-recorded video feeds.
  • Improved Touch-Up 鈥� AG真人官方istic and customizable beauty filters.
  • Banuba Studio 鈥� A new web-based tool for building and testing AR filters.

"Our latest AR features are designed to empower creators and broadcasters to look their best and express themselves in entirely new ways," said Dmitry Ogievich, CEO and Co-Founder at Banuba. "With Agora, these tools become part of a seamless, high-quality, real-time experience."

IBC2025: Voice AI in Media Happy Hour

Agora, Banuba, and VisualOn will be joining forces at IBC 2025 in Amsterdam to showcase how real-time AI and AR are transforming the media landscape. As part of the event, the companies will co-host an exclusive :

  • Date & Time: Friday, September 12, 2025, from 15:00鈥�18:00
  • Location: Krusta Pizza Bar & Restaurant, Europaplein 13, 1078 GS Amsterdam (1-minute walk from RAI Convention Center)
  • Details: Connect with media leaders, developers, and AI innovators for a fun-filled late afternoon featuring insightful conversations, great food, and forward-thinking discussions.

The Happy Hour is part of Agora's Convo AI World Event Series, a global series dedicated to bringing together product leaders, developers, and innovators to explore the future of real-time conversational AI.

Together, Agora and Banuba are helping media companies, developers, and creators deliver more engaging, expressive, and interactive video experiences live, in real time.

Register for the Voice AI in Media Happy Hour at IBC here:

About Agora
Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in Santa Clara, CA, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth. For more information about Agora (NASDAQ: API), visit: .

About Banuba
Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.

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SOURCE Agora

FAQ

When and where is Agora's Voice AI in Media Happy Hour at IBC 2025?

The event will take place on September 12, 2025, from 15:00-18:00 at Krusta Pizza Bar & Restaurant, Europaplein 13, near the RAI Convention Center in Amsterdam.

What new AR features does Banuba offer in partnership with Agora (NASDAQ: API)?

Banuba offers AI background replacement, studio lighting, weatherman mode, improved touch-up beauty filters, and Banuba Studio, a web-based tool for building and testing AR filters.

How does the Agora-Banuba partnership enhance live video streaming?

The partnership combines Banuba's advanced AR technology with Agora's ultra-low-latency infrastructure to deliver real-time AR effects and interactive experiences for entertainment, social media, and education.

What is the purpose of Agora's Convo AI World Event Series?

The series aims to bring together product leaders, developers, and innovators to explore the future of real-time conversational AI.
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