Alliance Entertainment Scales Handmade by Robots Brand with Costco Debut of Limited-Edition Mega Horror Figures
Alliance Entertainment (NASDAQ: AENT) has launched a new limited-edition product line through its Handmade by Robots� brand, featuring 12-inch vinyl figures of iconic horror characters, exclusively at Costco warehouses nationwide.
The mega-sized collection includes popular characters like Ghostface, Chucky, Leatherface, Michael Myers, and Sam, maintaining the brand's signature "knit-look" aesthetic while being twice the size of standard figures. This strategic first-to-market campaign follows Alliance's acquisition of Handmade by Robots in late 2024 and represents a significant expansion of the brand's retail presence.
The launch aligns with Alliance's broader strategy to grow its collectible brands portfolio and is timed to capitalize on seasonal horror merchandise demand.
Alliance Entertainment (NASDAQ: AENT) ha lanciato una nuova linea in edizione limitata tramite il marchio Handmade by Robots�, con figure in vinile da 12 pollici di celebri personaggi horror, in esclusiva nei magazzini Costco su tutto il territorio nazionale.
La collezione gigante comprende personaggi popolari come Ghostface, Chucky, Leatherface, Michael Myers e Sam, mantenendo la caratteristica estetica «effetto maglia» del brand pur essendo il doppio delle dimensioni delle figure standard. Questa campagna, prima sul mercato, segue l'acquisizione di Handmade by Robots da parte di Alliance alla fine del 2024 e rappresenta un'espansione significativa della presenza retail del marchio.
Il lancio è in linea con la strategia più ampia di Alliance di crescere nel portafoglio di marchi da collezione ed è programmato per sfruttare la domanda stagionale di prodotti horror.
Alliance Entertainment (NASDAQ: AENT) ha lanzado una nueva lÃnea de edición limitada a través de su marca Handmade by Robotsâ„�, con figuras de vinilo de 12 pulgadas de icónicos personajes de terror, en exclusiva en los almacenes de Costco a nivel nacional.
La megacolección incluye personajes populares como Ghostface, Chucky, Leatherface, Michael Myers y Sam, conservando la estética distintiva «look tejido» de la marca, aunque con el doble del tamaño de las figuras estándar. Esta campaña pionera en el mercado sigue a la adquisición de Handmade by Robots por parte de Alliance a finales de 2024 y supone una expansión notable de la presencia minorista de la marca.
El lanzamiento encaja con la estrategia más amplia de Alliance de ampliar su cartera de marcas coleccionables y está programado para aprovechar la demanda estacional de productos de terror.
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Alliance Entertainment (NASDAQ: AENT) a lancé une nouvelle gamme en édition limitée via sa marque Handmade by Robots�, comprenant des figurines en vinyle de 12 pouces représentant des personnages emblématiques de l'horreur, en exclusivité dans les entrepôts Costco à l'échelle nationale.
La collection surdimensionnée comprend des personnages populaires tels que Ghostface, Chucky, Leatherface, Michael Myers et Sam, conservant l'esthétique signature «effet tricot» de la marque tout en étant deux fois plus grandes que les figurines standard. Cette campagne stratégique de premier arrivant sur le marché fait suite à l'acquisition de Handmade by Robots par Alliance fin 2024 et représente une expansion significative de la présence retail de la marque.
Ce lancement s'inscrit dans la stratégie plus large d'Alliance visant à développer son portefeuille de marques à collectionner et est programmé pour tirer parti de la demande saisonnière pour les produits d'horreur.
Alliance Entertainment (NASDAQ: AENT) hat über seine Marke Handmade by Robots� eine neue Limited-Edition-Produktlinie eingeführt, mit 12-Zoll-Vinylfiguren ikonischer Horrorfiguren, exklusiv in Costco-Warenhäusern landesweit.
Die übergroße Kollektion umfasst beliebte Figuren wie Ghostface, Chucky, Leatherface, Michael Myers und Sam und behält die charakteristische «Strick-Look»-Ästhetik der Marke bei, ist dabei aber doppelt so groß wie Standardfiguren. Diese strategische First-to-Market-Kampagne folgt auf die Übernahme von Handmade by Robots durch Alliance Ende 2024 und stellt eine bedeutende Ausweitung der Einzelhandelspräsenz der Marke dar.
Der Launch steht im Einklang mit der übergeordneten Strategie von Alliance, sein Sammler-Marken-Portfolio auszubauen, und ist zeitlich darauf ausgerichtet, die saisonale Nachfrage nach Horrorware zu nutzen.
- Strategic retail expansion into Costco's nationwide warehouse network
- Product line expansion with premium 12-inch figures at double the standard size
- Timing aligned with seasonal demand for horror merchandise
- Exclusive first-to-market positioning at a major retailer
- Limited-time availability may restrict long-term revenue potential
- Focused on single retail channel (Costco) for distribution
Insights
Alliance's Handmade by Robots brand secures strategic Costco partnership, expanding distribution with premium-priced collectibles before holiday season.
Alliance Entertainment's expansion of its Handmade by Robots brand into Costco represents a significant distribution milestone for the company's collectibles business. The launch of limited-edition 12-inch horror figures - more than double the standard size - demonstrates the company's strategy to expand both product formats and retail partnerships following the brand's acquisition in late 2024.
This Costco debut is particularly notable for three reasons. First, it gives Alliance access to Costco's massive consumer reach and trusted retail environment. Second, the premium-sized format likely commands higher margins than standard figures. Third, the horror theme is strategically timed to capitalize on seasonal demand patterns.
The company is executing a classic collectibles market strategy: creating artificial scarcity through limited editions while leveraging recognizable IP from franchises like Scream, Child's Play, and Halloween. The expanded 12-inch format allows Alliance to capture higher price points while maintaining the brand's signature aesthetic.
Alliance appears to be positioning this launch as a holiday season catalyst, with CEO Jeff Walker explicitly noting expectations for significantly elevated awareness and sell-through velocity. The strategic timing of this announcement, over three months before the holiday shopping season, suggests confidence in both production capacity and consumer demand for these limited-edition products.
12-inch limited-edition figures featuring iconic characters available now at Costco
SUNRISE, Fla., Aug. 12, 2025 (GLOBE NEWSWIRE) -- Alliance Entertainment Holding Corporation (NASDAQ: AENT), a leading distributor and fulfillment partner of entertainment and pop culture collectibles, today announced the launch of a new limited-edition product line from its Handmade by Robots� brand —mega-sized, 12-inch vinyl figures featuring iconic horror characters. The launch marks a strategic first-to-market campaign, with the new figures now available in Costco warehouses nationwide.
The new 12-inch figures, more than double the size of standard figures, spotlight legendary horror franchises, including Scream (Ghostface), Child’s Play (Chucky), Texas Chainsaw Massacre (Leatherface), Halloween (Michael Myers), and Trick ‘r Treat (Sam). Each collectible maintains the signature “knit-look� aesthetic that defines the Handmade by Robots line � sculpted to appear like hand-stitched plush, yet constructed from high-quality, durable vinyl.
Limited Edition Handmade by Robots� mega-sized, 12-inch vinyl figures featuring iconic horror characters
“The Handmade by Robots brand continues to gain momentum across retail and fan communities, and this Costco debut marks an exciting expansion of our footprint,� said Jeff Walker, CEO of Alliance Entertainment. “Costco’s scale, brand trust, and merchandising footprint make them an ideal first-to-market channel for this limited-edition launch. We expect this rollout to significantly elevate both awareness and sell-through velocity for Handmade by Robots ahead of the 2025 holiday season.�
The Costco debut comes as Alliance continues to execute on its strategic roadmap for Handmade by Robots following the brand’s acquisition in late 2024. This launch reflects Alliance’s broader initiative to grow its portfolio of high-value collectible brands by expanding into new product formats and retail partnerships. Handmade by Robots features licensed characters from globally recognized franchises such as Hello Kitty, My Hero Academia, How to Train Your Dragon, Jurassic Park, and Godzilla, and continues to build momentum across mass retail, specialty, and direct-to-consumer channels.
“We’re excited to bring this mega 12� collection to Costco members,� said Ken Glaser, Senior Vice President of Sales at Alliance Entertainment. “The Handmade by Robots line has always stood out for its creativity and craftsmanship, and these mega-sized horror icons are sure to be a hit with fans of all ages.�
The limited-edition 12-inch horror figures will be available exclusively at Costco for a limited time, supported by an in-warehouse merchandising campaign and timed to align with heightened seasonal demand for horror-themed merchandise.
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About Alliance Entertainment
Alliance Entertainment (NASDAQ: AENT) is a premier distributor and fulfillment partner for the entertainment and pop culture collectibles industry. With more than 325,000 unique in-stock SKUs � including over 57,300 exclusive titles across compact discs, vinyl LPs, DVDs, Blu-rays, and video games � Alliance offers the largest selection of physical media in the market. Our vast catalog also includes licensed merchandise, toys, retro gaming products, and collectibles, serving over 35,000 retail locations and powering e-commerce fulfillment for leading retailers. The company’s growing collectibles portfolio includes Handmade by Robots�, a stylized vinyl figure line featuring licensed characters from leading entertainment franchises. Leveraging decades of operational expertise, exclusive licensing partnerships, and a capital-light, scalable infrastructure, Alliance is a trusted partner to the world’s top entertainment brands and retailers. Our omnichannel platform connects collectors and fans to the products, franchises, and experiences they love � across formats and generations. For more information, visit .
Forward Looking Statements
Certain statements included in this Press Release that are not historical facts are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,� “may,� “will,� “estimate,� “continue,� “anticipate,� “intend,� “expect,� “should,� “would,� “plan,� “predict,� “potential,� “seem,� “seek,� “future,� “outlook,� and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of other financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether identified in this Press Release, and on the current expectations of Alliance’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by an investor as, a guarantee, an assurance, a prediction, or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Alliance. These forward-looking statements are subject to a number of risks and uncertainties, including risks relating to the anticipated growth rates and market opportunities; changes in applicable laws or regulations; the ability of Alliance to execute its business model, including market acceptance of its systems and related services; Alliance’s reliance on a concentration of suppliers for its products and services; increases in Alliance’s costs, disruption of supply, or shortage of products and materials; Alliance’s dependence on a concentration of customers, and failure to add new customers or expand sales to Alliance’s existing customers; increased Alliance inventory and risk of obsolescence; Alliance’s significant amount of indebtedness; our ability to refinance our existing indebtedness; our ability to continue as a going concern absent access to sources of liquidity; risks and failure by Alliance to meet the covenant requirements of its revolving credit facility, including a fixed charge coverage ratio; risks that a breach of the revolving credit facility, including Alliance’s recent breach of the covenant requirements, could result in the lender declaring a default and that the full outstanding amount under the revolving credit facility could be immediately due in full, which would have severe adverse consequences for the Company; known or future litigation and regulatory enforcement risks, including the diversion of time and attention and the additional costs and demands on Alliance’s resources; Alliance’s business being adversely affected by increased inflation, higher interest rates and other adverse economic, business, and/or competitive factors; geopolitical risk and changes in applicable laws or regulations; risk that the COVID-19 pandemic, and local, state, and federal responses to addressing the pandemic may have an adverse effect on our business operations, as well as our financial condition and results of operations; substantial regulations, which are evolving, and unfavorable changes or failure by Alliance to comply with these regulations; product liability claims, which could harm Alliance’s financial condition and liquidity if Alliance is not able to successfully defend or insure against such claims; availability of additional capital to support business growth; and the inability of Alliance to develop and maintain effective internal controls.
For investor inquiries, please contact:
Dave Gentry
RedChip Companies, Inc.
1-407-644-4256
A photo accompanying this announcement is available at
