Adient launches mechanical massage seating innovation
Adient (NYSE:ADNT) has introduced an innovative mechanical massage seating solution, making its debut in GAC-Trumpchi's new PHEV model M8. The system features a 3D massage module that delivers stronger fatigue relief compared to traditional pneumatic solutions, incorporating both western fascia therapy and Chinese medical philosophy.
The technology includes smart controls with multiple modes, a flexible protruding structure, rapid pressure relief valve for safety, and multi-layer wear-resistant assembly. The system is compatible with heating and ventilation features and supports over-the-air (OTA) updates. Currently in mass production for the Chinese market, the innovation is attracting interest from customers in the Americas and Europe.
Adient (NYSE:ADNT) ha presentato una soluzione innovativa di sedili con massaggio meccanico, debuttando nel nuovo modello PHEV M8 di GAC-Trumpchi. Il sistema dispone di un modulo massaggio 3D che offre un sollievo dalla fatica pi霉 intenso rispetto alle tradizionali soluzioni pneumatiche, integrando sia la terapia fasciale occidentale sia la filosofia medica cinese.
La tecnologia comprende controlli intelligenti con modalit脿 multiple, una struttura flessibile sporgente, una valvola di rilascio rapido della pressione per la sicurezza e un assemblaggio multi-strato resistente all鈥檜sura. Il sistema 猫 compatibile con funzioni di riscaldamento e ventilazione e supporta gli aggiornamenti over-the-air (OTA). Attualmente in produzione di massa per il mercato cinese, questa innovazione sta suscitando interesse da parte dei clienti delle Americhe e dell鈥橢uropa.
Adient (NYSE:ADNT) ha lanzado una innovadora soluci贸n de asientos con masaje mec谩nico, debutando en el nuevo modelo PHEV M8 de GAC-Trumpchi. El sistema cuenta con un m贸dulo de masaje 3D que proporciona un alivio de la fatiga m谩s intenso en comparaci贸n con las soluciones neum谩ticas tradicionales, incorporando tanto la terapia fascial occidental como la filosof铆a m茅dica china.
La tecnolog铆a incluye controles inteligentes con m煤ltiples modos, una estructura flexible y sobresaliente, una v谩lvula de alivio r谩pido de presi贸n para mayor seguridad y un ensamblaje multicapa resistente al desgaste. El sistema es compatible con funciones de calefacci贸n y ventilaci贸n y soporta actualizaciones over-the-air (OTA). Actualmente en producci贸n masiva para el mercado chino, esta innovaci贸n est谩 despertando inter茅s entre clientes de Am茅rica y Europa.
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Adient (NYSE:ADNT) a lanc茅 une solution innovante de si猫ges 脿 massage m茅canique, faisant ses d茅buts dans le nouveau mod猫le PHEV M8 de GAC-Trumpchi. Le syst猫me int猫gre un module de massage 3D offrant un soulagement de la fatigue plus puissant que les solutions pneumatiques traditionnelles, combinant la th茅rapie fasciale occidentale et la philosophie m茅dicale chinoise.
La technologie comprend des commandes intelligentes avec plusieurs modes, une structure flexible et saillante, une valve de d茅charge rapide de pression pour la s茅curit茅, ainsi qu鈥檜n assemblage multi-couches r茅sistant 脿 l鈥檜sure. Le syst猫me est compatible avec les fonctions de chauffage et de ventilation et prend en charge les mises 脿 jour over-the-air (OTA). Actuellement en production de masse pour le march茅 chinois, cette innovation suscite l鈥檌nt茅r锚t des clients en Am茅rique et en Europe.
Adient (NYSE:ADNT) hat eine innovative mechanische Massage-Sitzl枚sung vorgestellt, die im neuen PHEV-Modell M8 von GAC-Trumpchi ihr Deb眉t feiert. Das System verf眉gt 眉ber ein 3D-Massagemodul, das im Vergleich zu herk枚mmlichen pneumatischen L枚sungen eine st盲rkere Erm眉dungsentlastung bietet und dabei sowohl westliche Faszien-Therapie als auch chinesische Medizinphilosophie integriert.
Die Technologie umfasst intelligente Steuerungen mit mehreren Modi, eine flexible hervorstehende Struktur, ein Schnell-Druckentlastungsventil f眉r die Sicherheit und eine mehrschichtige verschlei脽feste Bauweise. Das System ist mit Heiz- und Bel眉ftungsfunktionen kompatibel und unterst眉tzt Over-the-Air (OTA)-Updates. Derzeit wird die Innovation f眉r den chinesischen Markt in Serie produziert und weckt Interesse bei Kunden in Amerika und Europa.
- Introduction of innovative mechanical massage technology superior to traditional pneumatic solutions
- Mass production commenced with initial deployment in Chinese market
- Growing interest from Americas and Europe markets indicates expansion potential
- OTA update capability enables continuous product improvement
- None.
Insights
Adient's mechanical massage seating introduces premium revenue opportunities and technological edge in the competitive automotive seating market.
Adient's launch of mechanical massage seating represents a strategic product diversification into premium automotive comfort features. Unlike traditional pneumatic systems, this 3D massage module delivers stronger fatigue relief through precise mechanical movements that simulate professional massage techniques.
The technology's integration into GAC-Trumpchi's PHEV model M8 marks Adient's entry into the growing premium seating segment, particularly significant as automakers increasingly differentiate vehicles through interior experiences rather than just performance metrics. By combining western fascia therapy with Chinese medical philosophy, Adient has created a cross-cultural appeal that could facilitate global market penetration.
From a competitive standpoint, the mechanical solution addresses key limitations of pneumatic systems while meeting automotive industry standards for safety and durability. The OTA update capability creates a recurring relationship with consumers and potentially opens subscription revenue streams 鈥� a growing trend in automotive features.
With production already underway for the Chinese market and interest developing in Americas and Europe, this innovation positions Adient to capture higher-margin business in mid- to high-end vehicle segments. The timing aligns with increased consumer demand for comfort-enhancing features, particularly as autonomous driving gradually extends time spent relaxing in vehicles.
Adient's mechanical massage solution uses a 3D massage module that precisely simulates professional kneading techniques, delivering much stronger effects in relieving occupant fatigue than traditional pneumatic massage solutions. Drawing from both western fascia therapy and traditional Chinese medical philosophy, it offers targeted relief for back and lumbar discomfort based on professional massage experience. View a short video of the system here:
Adient's system meets stringent auto industry standards. It features a flexible protruding structure for everyday comfort and deep massage, a rapid pressure relief valve for safety during collisions, and a multi-layer wear-resistant assembly to ensure long-term durability.
Featuring smart controls with multiple modes and strengths, this solution offers personalized massage experiences. Its small size is compatible with heating and ventilation and also supports over-the-air (OTA) updates, enabling continuous improvement over time.
This innovation not only fills a gap in massage capabilities for in-vehicle applications but also sets a new benchmark for seating comfort, especially in deep-recline seating formats.
With mass production now underway, Adient's mechanical massage solution will soon appear in more mid- to high-end models across the
About Adient:
Adient (NYSE: ADNT) is a global leader in automotive seating.聽 With 70,000+ employees in 29 countries, Adient operates more than 200 manufacturing/assembly plants worldwide. We produce and deliver automotive seating for all major OEMs. From complete seating systems to individual components, our expertise spans every step of the automotive seat-making process. Our integrated, in-house skills allow us to take our products from research and design to engineering and manufacturing 鈥� and into millions of vehicles every year. For more information on Adient, please visit .
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